SOURCE: AkzoNobel


June 16, 2009 10:45 ET

New Glidden™ Paint Inspires America to "Get Going"

Nationwide Launch Kicks Off With Free Paint Giveaway for Consumers

CLEVELAND, OH--(Marketwire - June 16, 2009) - Glidden™ paint is redefining the painting process with an exceptional quality paint and many exciting new tools to help make color selection and application quick, easy and affordable. To celebrate the nationwide launch of the new Glidden paint, the company announced it is helping consumers from coast-to-coast "get going" on their summer painting projects with a free One Quart Giveaway in any of its new palette of 282 colors. Consumers can register for their free quart online at, or by calling 1-800-GLIDDEN from June 25 through July 2, 2009.

Glidden paint debuted its new products and tools in New York City today, where dozens of Broadway dancers, with paint cans and paint brushes in hand, converged on the steps of Manhattan's Union Square Park in an electrifying performance. The colorful dance, combined with a Glidden consumer exhibition, demonstrated how You Don't Have to be a Painter to Love Glidden™ paint.

Available at The Home Depot® stores, the new Glidden paint is designed to help restore consumer confidence and simplify the color selection process, two factors often cited for preventing homeowners from starting or completing their painting projects. The new features include:

--  A reduced color palette of 282 timeless colors -- because you don't
    need to look through 400 shades of blue to find the perfect one for you.
--  Ready-to-go paint tester bottles, with a built-in brush, in any
    Glidden paint color for only $2.97.
--  Larger color chips with coordinating accent colors and inspirational
    room photos on the back for the latest design idea.
--  Top 10 color cards to help homeowners find the right color for their
    mood, location or season.

Consumers can also benefit from Glidden paint's new superior quality formula, independently rated at the top of its class. The paint hides previous colors and minimizes brushmarks for an even, smooth finish that resists scuffing. Its enhanced durability makes it the perfect paint for high traffic areas of the home.

"The biggest challenge we hear from consumers is the painting process is too overwhelming with so many choices and that they just don't know how to get started," said Rob Horton, vice president of marketing for the maker of Glidden, AkzoNobel Paints LLC. "We have redefined the painting experience by making it so easy, that anyone can get the look they want. There's no simpler way to find a color you love and try it before you buy it, than with Glidden. This is what we mean when we say Glidden Gets You Going™."

All The Home Depot stores nationwide will be stocked with the new Glidden paint by July 1, 2009. For more information about the new Glidden paint, visit For Video of the kick-off event, visit

About Glidden Paint

The Glidden paint brand offers a rich tradition of innovation and color inspiration, having consistently embodied quality and performance for generations of customers. From the first latex paints that were developed and marketed under the Glidden brand decades ago, to today's broad assortment of versatile paints serving consumers and paint contractors alike, the Glidden brand continues to reach new heights. Glidden paint is part of AkzoNobel and is a category leader in the company's portfolio of internationally respected paint brands.

About AkzoNobel

AkzoNobel is proud to be one of the world's leading industrial companies. Based in Amsterdam, the Netherlands, we make and supply a wide range of paints, coatings and specialty chemicals -- 2008 revenue totaled EUR 15.4 billion. In fact, we are the largest global paints and coatings company. As a major producer of specialty chemicals we supply industries worldwide with quality ingredients for life's essentials. We think about the future, but act in the present. We're passionate about introducing new ideas and developing sustainable answers for our customers. That's why our 60,000 employees -- who are based in more than 80 countries -- are committed to excellence and delivering Tomorrow's Answers Today™.

Safe Harbor Statement

This press release contains statements which address such key issues as AkzoNobel's growth strategy, future financial results, market positions, product development, products in the pipeline, and product approvals. Such statements should be carefully considered, and it should be understood that many factors could cause forecasted and actual results to differ from these statements. These factors include, but are not limited to, price fluctuations, currency fluctuations, developments in raw material and personnel costs, pensions, physical and environmental risks, legal issues, and legislative, fiscal, and other regulatory measures. Stated competitive positions are based on management estimates supported by information provided by specialized external agencies. For a more comprehensive discussion of the risk factors affecting our business please see our latest Annual Report, a copy of which can be found on the company's corporate website

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