SOURCE: Metia

Metia

March 28, 2014 09:00 ET

New Global Survey Reveals Key Marketing Trends for 2014

From the 'Death of Digital' to Influential Design, 11 Themes Will Drive Marketers Agendas

SEATTLE, WA--(Marketwired - Mar 28, 2014) - Metia, a leading global agency leveraging technology to help clients build deep customer relationships, today announced the release of the company's annual Marketing Insights Report, revealing 11 key trends expected to drive marketing programs across the globe.

The new report offers insights into social media, big data, analytics, content strategy, design trends, marketing in Asia and advancements in technology. Some of the key findings include:

  • Global events like the Winter Olympics and FIFA World Cup will drive a spike in global backdrops and a celebration of diversity in styles, tones and patterns.
  • Rather than invest in a variety of devices, each of which performs a specific set of tasks, people will be the devices.
  • Designers will leverage the power and agility of HTML5 to drive multi-sensory application development.

"The latest insights from our annual report truly shows us the integration between offline marketing methods and online technologies means almost anything can be digitized," said Andrew Martin, Metia president global COO. "Keeping an eye on these emerging trends and their deeper roots in interactive technologies better prepares marketers to respond to their customers and create effective communications strategies."

The full report can be downloaded free at http://www.metia.com/insights-download-2014/

About Metia:
Metia is a global marketing agency with offices in London, Singapore, New York, Seattle, and Austin. In its 25th year, Metia blends a deep understanding of technology with strategy, creative, content, analytics, and optimization; and serves a variety of business sectors by using technology to build deep customer relationships. Metia's results-focused marketing solutions are used by brands including Microsoft, Dell, and Seattle Children's Hospital in websites, email, social, digital applications, and other key influencer and customer communication programs. Visit www.metia.com and www.twitter.com/metiaUSA.

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