March 20, 2007 12:30 ET

New Golf Web Site Navigates the Culture of Putting Features Expert Interviews, Putter Reviews and Haiku (Yes, Haiku)

PASO ROBLES, CA -- (MARKET WIRE) -- March 20, 2007 -- today announced the launch of the first news and opinion web site dedicated to the modern culture of putting -- including the technology, marketing and lifestyle of putters and putting. The site can be viewed at's inaugural articles include an exclusive interview with famed putter designer Robert J. Bettinardi, as well as putter reviews, putting drills, putter marketing analysis and haiku (yes, haiku).

"I believe that the art of putting is underserved, both in terms of its impact on your golf game and its potential to brighten your life," said Sean C. Weir,'s founder and editor. "I also believe that the marketing and aesthetics of putters now rival incremental technology in importance to the average golfer. These viewpoints serve as the editorial basis for"

According to Weir, the idea for creating originated from his own personal quest to find and purchase a new putter. After searching the internet, he saw a need for a dedicated resource that kept pace with the latest products and developments in the world of putting.

He added, "If you're in the market for a new putter, or if you're just curious about the latest news and trends in putting, aims to be the first stop on your journey."

In addition to ongoing news and opinion, features regular editorial sections, including:


Exclusive interviews with experts in the world of putting, starting with famed putter designer Robert J. Bettinardi.


Reviews that analyze a putter's technology through the lens of marketing and aesthetics.


A series of's favorite putting drills that are easy to perform (as opposed to ones that require you to balance on one foot while surrounded by bamboo sticks and flashlights).


An occasional diversion into wine appreciation, celebrating the considerable synergy between golf and wine.


Why haiku? Your question is the answer.

"I believe that a putter can be a work of art, and that the act of putting can be a window into the soul," Weir said. "Therefore, aims to engage all of your senses, so that you might not only raise your game, but also elevate your health and happiness."

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