SOURCE: American Greetings

American Greetings

May 12, 2016 10:36 ET

New Graduation Products From American Greetings Help Celebrate the Class of 2016 With Pomp and Circumstance

CLEVELAND, OH--(Marketwired - May 12, 2016) - According to the Greeting Card Association, graduation follows Father's Day as the fifth-largest seasonal card-sending occasion of the year. Earning a diploma is no easy feat, so it's no surprise that shoppers plan on spending more than $4.77 billion on graduation gifts -- a new high in the National Retail Federation's 10-year survey history. From just-right, congratulatory messages to the perfect bow on the package, American Greetings makes celebrating 2016 grads a breeze.

Since graduates range from pre-school to medical school, the American Greetings card aisle has an A+ selection of options for the spectrum of ages and relationships. The variety of warm, affirmative messages of pride paired with bold fonts, sophisticated lettering and real-life photography convey the enthusiasm of the occasion. With Gen X buying the most graduation cards and Gen Y as the primary recipient, this year's collection features more contemporary designs and authentic, modern language that appeals across generations.

For custom graduation announcements, party invitations and personalized congratulations cards, use Cardstore or the Cardstore app to add your own photos and messages to templates that we professionally-print and mail for you. justWink, the fresh and bold greeting card brand from American Greetings that lets you connect anywhere, anytime, also offers a free mobile app with the capability to customize cards with personal photos and messages that can be printed and mailed. If you're the last-minute type though, justWink cards can be sent for free via email, text, Facebook or Twitter, and you can even let your favorite grad know they're extra special by including a mobile gift card from a number of popular retailers.

While most graduation ceremonies take place in May and June, the congratulatory parties happen all summer long. According to the National Retail Federation, gift cards are the third most-popular graduation gifts, behind greeting cards and cash, and American Greetings has an assortment of new gift card holders featuring contemporary copy and popular graduation designs for the occasion. Coordinating gift packaging offers consumers a bold, colorful array of gift bags, tissue paper and roll wrap to celebrate 2016 graduates in style.

Consumers can find these graduation collections, in addition to a great selection of inspiring cards from American Greetings, at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. Those who enjoy sending e-cards can share American Greetings cards online from www.americangreetings.com. For more information on American Greetings, please visit www.corporate.americangreetings.com. You can also follow American Greetings on Twitter, Facebook, American Greetings blog, YouTube, Pinterest, Google+ and Instagram.

About American Greetings Corporation

As a leader in meaningful connections, American Greetings Corporation is a creator and manufacturer of innovative social expression products that assist consumers in making the world a more thoughtful and caring place. Founded in 1906, the Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of greetings on the Web, including greeting cards available at Cardstore.com and electronic greeting cards available at AmericanGreetings.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the AG Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $2 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit www.corporate.americangreetings.com.

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