SOURCE: Gold Lasso, LLC

December 06, 2007 08:30 ET

New Groundbreaking Book on Email Marketing Reveals Key Strategies for Successful Campaigns

Forward and Research Provided by Gold Lasso

GAITHERSBURG, MD--(Marketwire - December 6, 2007) - "The Complete Guide to E-mail Marketing," by Bruce Brown is a recently released guide to creating successful, spam-free e-mail campaigns. Elie Ashery, President and CEO of Gold Lasso, LLC, was chosen by Mr. Brown and Atlantic Publishing for his expertise to write the forward of the book and provide research used throughout the guide.

"Researchers estimate that by 2008 email marketers will spend more than $1.8 billion annually. With this type of growth, I felt that it was very important to participate in this book because it clearly and concisely demonstrates how to maximize your email marketing investment," says Ashery.

"The Complete Guide to E-mail Marketing" covers a broad range of topics including ethical email marketing practices, writing effective copy, increasing click-through rates, reducing advertising expenses and more. Ashery provided information on how to handle spam complaints, targeting and segmenting lists, growing lists and other key issues that are not well known in the industry.

According to "The Guide," Jupiter Research reveals that 93% of US Internet users consider email their top online activity because it is fast, inexpensive and a highly effective way to target and address your audience. "Writing this book was a tremendous opportunity because it can help those with extremely limited marketing and promotional budgets. Elie has always been a pioneer in the industry, and I knew he would be able to offer key insights and information that marketers could use to grow their business," says Brown.

"This book brings out so many key issues that all sizes of business are facing today. Readers of this 'Guide' will be armed to understand and avoid SPAM, and build email marketing campaigns that will significantly affect their businesses in a positive way," says Ashery. "Email marketing continues to grow by leaps and bounds, and being informed is the best way to leverage opportunities."

Gold Lasso is pleased to announce that all clients will receive a copy of the "Guide." The books will be specially packaged for clients and delivered in time for holiday reading and resolutions. "We hope that our clients will be inspired to try new marketing techniques that will improve their lists and overall results," says Ashery.


Gold Lasso, LLC, located in Gaithersburg, MD, is an interactive technology marketing firm that started operations in 2001. The company primarily services the association, publishing, retail, education and hospitality industries. For more information, visit the Gold Lasso Web site at or call 301-990-9857.


Bruce C. Brown is the best selling author of "How to use the Internet to Advertise, Promote and Market Your Business or Web Site with Little or No Money" and recently completed his third book to be released in April 2007 entitled "The Ultimate Guide to Search Engine Marketing: Pay Per Click Advertising Secrets Revealed." He uses his 20+ years of expertise in financial management in conjunction with more than 12 years as a web designer, business owner, e-marketing consultant, and hardware and software specialist.

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