SOURCE: The What To Expect Foundation

July 15, 2008 09:00 ET

New Guide to Childhood Vaccinations Now Available Free to Parents

"What to Expect Guide to Immunizations" Offers Parents What They Need to Know About Their Child's Shots

NEW YORK, NY--(Marketwire - July 15, 2008) - Heidi Murkoff, the mom who wrote the book that's helped over 27 million families know "What to Expect When You're Expecting," has launched a nationwide immunization awareness campaign to help parents know what to expect from childhood vaccines. The "What to Expect® Guide to Immunizations" is a new, complimentary booklet available at many pediatricians' offices across the country as well as online at www.whattoexpect.org. This concise, comprehensive guide and planner provides parents with important information about vaccines and the diseases they protect against, and answers parents' frequently asked questions and concerns about vaccines, such as:

-- Why are immunizations so important?

-- Do vaccines really work?

-- Who decides which shots are recommended and when they should be given?

-- Why do I need to make sure my child gets his or her shots at the recommended times?

"No parent likes to see a needle headed his or her child's way," acknowledges Murkoff, President of the What to Expect Foundation and author of the "What to Expect" pregnancy and parenting series. "But having your child vaccinated is by far one of the best ways to help keep them (and other children and adults in the community) healthy. It is because of vaccinations that some childhood diseases are only a distant medical memory in this country."

"For vaccines to continue protecting children," adds Murkoff, "children have to continue being vaccinated. And, they have to receive the right shot at the right time. Fortunately, it's easier than you'd think -- especially if you know what to expect."

Parents will also be happy to learn about recent advances in combination vaccines. "There's great news when it comes to the number of shots your child will be getting," said Murkoff. "The combo vaccines that combine immunizations against two or more diseases at the same time -- in one shot -- are becoming more common. They're just as safe and effective as individual shots. Which means your child will get fewer shots -- with the same protection. How's that for win-win?"

About the Guide

Written in the same warm, reassuring tone that parents have come to expect from her books, Heidi's new "What to Expect Guide to Immunizations" is a free, comprehensive guide that explains what parents need to know about vaccine-preventable diseases and the vaccines and schedules recommended by the CDC's Advisory Committee on Immunization Practices (ACIP), the American Academy of Pediatrics (AAP) and the American Academy of Family Physicians (AAFP). The "What to Expect Guide to Immunizations" also includes a vaccine chart and planner to help parents and pediatricians work together to keep track of the shots that children receive. Plus there are tips to help minimize those vaccination tears and fears. Funding and other support for the Guide was provided by GlaxoSmithKline.

About The What to Expect Foundation

The What to Expect Foundation takes its name from the best-selling "What to Expect" pregnancy and parenting series which has helped over 27 million families from pregnancy through their child's toddler years. The Foundation works to help underserved families receive the health literacy support they need so they too can expect healthier pregnancies, safer deliveries and happier babies. The Foundation has reached over 300,000 at-risk families nationwide.

GlaxoSmithKline (GSK) provided funding and other support to The What to Expect Foundation for the development and free distribution of the "What to Expect Guide to Immunizations: What You Need to Know About Your Child's Vaccinations."

Heidi Murkoff is the mom who wrote "What To Expect," the bestselling series that has helped over 27 million families from pregnancy through their child's toddler years. Heidi and The What to Expect Foundation are committed to helping every family know what to expect -- which is why she donated her time and services for this program.

ADDITIONAL INFORMATION

About the What to Expect Foundation: http://76.12.66.24/release/About_the_What_to_Expect_Foundation.doc

Heidi Murkoff Bio: http://76.12.66.24/release/HEIDI_MURKOFF_BIO.doc

Immunization Backgrounder: http://76.12.66.24/release/Immunizations_Backgrounder.doc

Questions & Answers with Heidi Murkoff: http://76.12.66.24/release/Q&A_with_Heidi_Murkoff.doc

Contact Information