SOURCE: Guinness Storehouse

Guinness Storehouse

March 12, 2014 09:30 ET

New Guinness Storehouse Survey Shows Majority of Americans Get Into the Spirit of the Irish Holiday

All Invited to Kick-Off the Ultimate St. Patrick's Day Celebration on March 14

DUBLIN, IRELAND--(Marketwired - Mar 12, 2014) - Why are Irish eyes smiling? Because as St. Patrick's Day nears, a nationwide survey of American consumers ages 21 and older commissioned by the Guinness Storehouse, Ireland's No. 1 tourist destination, reveals that nearly seven in ten believe everyone is a little Irish on this special holiday. The survey also found that two-thirds of Americans participate in St. Patrick's Day traditions.

Additional findings include:

  • "Happiness" was cited as the top choice for the topic of St. Patrick's Day toasts, ahead of wishes for love and wealth.
  • When asked what type of luck they've experienced on St. Patrick's Day, more respondents cited the good fortune of finding a four leaf clover (25%) than any other type of luck. Interestingly, only 21% of respondents stated they were lucky to find a "new love" on St. Patrick's Day.
  • Nearly a third of those surveyed expressed an interest in learning how to pour the perfect pint of Guinness®.

"It's truly exciting to see Irish culture celebrated around the world, and it's wonderful to know that so many Americans get into the spirit," said Mark McGovern, Guinness Storehouse's Executive Ambassador. "There's no better place in the world to celebrate St. Patrick's Day than here at the Guinness Storehouse, and we are really looking forward to sharing in the revelry with visitors from all parts of the globe."

The Guinness Storehouse, the global capital of all St. Patrick's Day celebrations and home of Guinness beer, will kick off celebrations on Friday, March 14 when Master Brewer Fergal Murray pulls the first pint of Guinness to mark the start of St. Patrick's Day in Dublin and around the world.

Weekend festivities will take place March 14-17 (from 9:30 a.m. through 7 p.m. each day), encouraging everyone to join the crowd for an exciting line-up of Irish-infused entertainment and fun throughout the seven-story building. Those who attend the festivities and are of legal drinking age can learn the six steps to pouring the perfect pint, and enjoy their free pint of Guinness with panoramic 360-degree views in the Gravity® Bar on the seventh floor, offering the highest vantage point in Dublin.

Visitors will also be able to get in the spirit through a variety of activities:

  • Traditional Irish dance contest where visitors can join in
  • Live music, including DJs, marching bands, Irish rock, and well known bands
  • Special St. Patrick's Day Guinness-inspired food tastings and Guinness beer pairings
  • Live Six Nations rugby matches shown throughout the day
  • Face painters and caricaturists

Anyone with the name Patrick, and variants of the name, who visit the Guinness Storehouse on St. Patrick's Day will receive complimentary admission to the festival by obtaining a VIP (Very Important Patrick) Pass.

The ultimate St. Patrick's Day experience at the Guinness Storehouse cost EUR 14.70 (approximately USD $19.11), and those who purchase a ticket online at www.guinness-storehouse.com can also receive a 10 percent discount. Guinness reminds everyone to celebrate responsibly and to always drink in moderation.

Guinness fans not able to make it to Dublin this St. Patrick's Day can join in the festivities and do some good in the community by supporting Guinness' efforts to raise $1 million for The Leary Firefighters Foundation. Visit www.GuinnessGivesBack.com where Guinness will send a Limited Edition firefighter inspired t-shirt to each fan that makes a $20 donation.

For full terms and conditions and details of the Guinness Storehouse St. Patrick's Day Festival go to www.guinness-storehouse.com and check out their Facebook page at www.facebook.com/guinnessstorehouse. Follow this year's St. Patrick's Day Festival festivities from the Guinness Storehouse on Twitter at @homeofguinness and share your celebrations with the hashtag #jointhecrowd.

About Guinness Storehouse
Guinness Storehouse is Ireland's number-one visitor attraction, providing an unforgettable welcome and a magical journal deep into the heart of the world famous Guinness brand and company. This historical building is central to Dublin's and Ireland's heritage, and has been continually updated to create a blend of fascinating industrial tradition with a contemporary edge. The seven floors bring to life the rich heritage of Guinness, telling the story from its origins at St. James's Gate in Dublin to its growth as a global brand, known all around the world. The Guinness Storehouse is also home to the Guinness Flagship Retail Store, packed with unique and exclusive merchandise and memorabilia. The Guinness Storehouse experience comes complete with the world's largest pint glass which would hold 14.3 million pints of Guinness, Guinness memorabilia, and Gravity Bar, offering 360-degree views of Dublin and beyond from the seventh floor. The newest addition is the Guinness Connoisseur Bar, where visitors can learn how to appropriate taste Guinness variants and beer-tasting vernacular. Visitors will be able to witness experiential exhibits featuring the ingredients and the craft of brewing Guinness, the artistry of transporting Guinness around the globe, the iconic Guinness advertising that has made Guinness a favorite Irish brand across many continents, food infused with Guinness, and the art of pouring of a Guinness pint. For more information, go to www.guinness-storehouse.com.

The GUINNESS, GUINNESS STOREHOUSE and GRAVITY words and associated logos are trademarks.

Survey Methodology
The survey was conducted using the online omnibus services of TNS from February 6-9, 2014, among a nationally representative sample of 1,000 Americans 18+ (balanced to census), with the exception of alcohol-related questions which were asked of those 21 years of age and over. In this particular study, the chances are 95 in 100 that a survey result does not vary, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample. The margin of error for any subgroups will be slightly higher.