SOURCE: MarketLive

November 01, 2005 09:38 ET

New Hannspree Web Site Celebrates Individuality

Pushing the Boundaries of the Expected and Inspiring the Human Imagination

SAN FRANCISCO, CA -- (MARKET WIRE) -- November 1, 2005 -- Hannspree California, Inc. (, creator of a brand new category of design-driven, lifestyle-inspired LCD televisions, and MarketLive®, Inc. (, the leading developer of e-commerce retail technology and services for Intelligent Selling® on the Web, today announced the launch of Hannspree's online store in conjunction with its new store opening in San Francisco. Hannspree is changing the way consumers look at televisions, by visually making bold declarations of one's individuality and personal style.

Helping people express their individuality and achieve a Design-Centric Lifestyle is at the core of the Hannspree brand promise. The goal of Hannspree is to create televisions that help make this Design-Centric Lifestyle a reality for its customers, by combining sports, fantasy, and other highly stylistic themes with design excellence and by using the finest quality materials within their products -- resulting in an unprecedented aesthetic appearance. Each television is designed to be a multi-dimensional 360-degree piece of art. Since every angle has been taken into consideration, the company's television can be placed in the middle of the room.

In developing the Web site, expressing each product's unique personality and making them visually appealing was critical. MarketLive, using the advanced site development and merchandising tools native to its MarketLive E-Commerce Platform, created a site with themed product sections that appeal to Hannspree's savvy customers.

Each section hits an emotional chord, whether the shopper is a sports fan, a child or the aficionado of sleek style. The televisions' design themes are a big selling point, and MarketLive made it the forefront of the Web site.

Buying a television online need not be complicated. MarketLive made sure that Hannspree's customers enjoy a rewarding online shopping experience through advanced merchandising tools, including alternate views, enlarged views, and detailed product specification windows, all available right from the product page. Cross-sell items on the shopping cart page make it quick and easy to purchase speakers and other accessories. A comprehensive integration with the UPS (United Parcel Service) system lets customers track orders through the Hannspree Web site with ease. The site's customer service section is not only extensive, but also offers a Glossary of Television Terms so customers can educate themselves on 3D Digital Comb Filters, Anamorphic Lenses, and WSXGA displays.

A built-in point-of-sale integration tool provides a user-friendly interface for managing retail orders and tracking inventory for both the website and retail locations. The site is managed by Hannspree marketing personnel through the MarketLive Platform's business user administration system, enabling them to control all key aspects of the site including products, promotions, content, without resorting to programming.

"Our online presence and retail stores are important factors to the success of building our brand in North America," said Randy Irvine, manager of e-commerce of systems and marketing, Hannspree USA. "With MarketLive's expertise and technology innovations, we have obtained the look and feel we wanted to achieve, as well as enhancing our customers' experience when purchasing a Hannspree television."

About Hannspree:

Hannspree was founded in 2003 to shake up the consumer electronics industry with a bold new approach to television design and manufacturing. Applying state-of-the-art engineering techniques to visionary design concepts, Hannspree is responsible for creating an entirely new category of design-driven, lifestyle-inspired televisions.

The company, which employs 900 people worldwide, is headquartered in Taipei, Taiwan. Hannspree's U.S. headquarters is located in Fremont, Calif., and it maintains a U.S. sales and marketing office in New Jersey. With approximately $170 million in investment capital and the backing of display technology pioneer HannStar, which has a 20 percent stake in the company, Hannspree is executing an aggressive 2005 business plan for the United States, Hong Kong, Shanghai, Japan, Europe, and Australia.

About MarketLive:

Since 1995, MarketLive, Inc. ( has focused exclusively on providing enterprise-class e-commerce retail technology and services that help mid-sized businesses successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers and manufacturers, the MarketLive® platform leverages the advanced business intelligence online merchants need to enhance their customer's experience and increase online sales. With this expertise, the MarketLive® platform is the most retail-targeted, fully featured, customizable e-commerce solution on the market today. MarketLive powers some of the most successful Web sites, including Frontgate, Garnet Hill, Norm Thompson, Stride Rite and Trek.

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