SOURCE: The Berry Company

The Berry Company

January 20, 2011 19:01 ET

New Hawaiian Telcom Yellow Pages Directories in Delivery; Online Search Solutions Expanded

Annual Directory Recycling Program Kicks Off Jan. 21

HONOLULU, HI--(Marketwire - January 20, 2011) - The Berry Company LLC, publisher of the Hawaiian Telcom Yellow Pages, today announced that more than 500,000 homes and businesses in Oahu have started to receive the new 2011 directory, which features advertising representing more than 25,000 local businesses. Concurrent with the delivery, the company also announced the launch of its annual Think Yellow, Go Green recycling campaign. 

"We are very pleased to partner with Island Shell again this year, a recycler committed to converting outdated directories into materials that are re-used locally, such as mulch and insulation, helping us further reduce our carbon footprint," said Scott Szczekocki, regional director for Hawaii. "We also look forward to working with volunteers from our non-profit partner, the Lokahi Giving Project, the organization that will help staff our drop-off locations."

"The partnership with Berry's Think Yellow, Go Green program is a great match for our organization's objectives," said Mariellen Jones, executive director of the Lokahi Giving Project. "A cleaner environment is something that benefits our entire community, and we're excited to be a part of the campaign again this year."

Szczekocki said that in the last two years, Berry's recycling campaigns across the islands have collected more than 160 tons of outdated directories for recycling. "The community response has been tremendous, and I look forward to another strong campaign this year."

In 2010, The Berry Company also transformed its business beyond its flagship print directory and traditional one-time a year contact approach, to a full-service agency providing a wide range of online solutions that reach consumers whenever they're searching for local businesses. Berry now serves clients year-round, providing consulting and online solutions, performance metrics, product enhancements and program modifications throughout the year. "In addition to, we now provide local advertisers with best-in-class websites that are optimized for search, search engine marketing solutions that are customized and priced to meet a wide range of business needs and online video," Szczekocki explained. "In today's highly connected world, we need to help ensure businesses are accessible wherever consumers are searching."

The company's Think Yellow, Go Green recycling campaign will run for five consecutive weekends, beginning January 21. At the conclusion of the campaign, All Rolloff Services, specialists in waste management solutions, will transport the outdated directories to Island Shell. 


10:00 a.m. - 4:00 p.m.

Friday, Jan. 21 - Sunday, Jan. 23
Friday, Jan. 28 - Sunday, Jan. 30
Friday, Feb. 4 - Sunday, Feb. 6
Friday, Feb. 11 - Sunday, Feb. 13
Friday, Feb. 18 - Sunday, Feb. 20


Ward Centers
1200 Ala Moana Blvd.
Honolulu, Hawaii 96814
*The container will be located next to the Trolley Stop on Auahi Street, outside of Pictures Plus.

Windward Mall
46-056 Kamehameha Highway
Kaneohe, Hawaii 96744
*The container will be located on Haiku Road near the Kamehameha Highway intersection, on the corner of the lot between Macy's and Sears.

Kahala Mall
4211 Waialae Avenue, Suite 33
Honolulu, Hawaii 96816
*The container will be located next to the Trolley Stop on Kilauea Ave., across from Macy's.

Town Center of Mililani
95-1249 Meheula Parkway, Suite 193
Mililani, HI 96789
*The container will be located behind Consolidated Theaters next to Tesoro Gas Express, near the Reynolds Recycling location.

For a list of participating drop-off locations or to find more information about the recycling program, visit


The Berry Company LLC is a wholly owned, indirect subsidiary of Local Insight Media Holdings, Inc. In addition to publishing leading print and Internet directories for approximately 120 local telephone companies across the country, The Berry Company provides a complete array of directory services, including sales, marketing, interactive sales support, ad design and composition services.

Since its formation 100 years ago, The Berry Company has offered exceptional service, local market expertise and a constantly expanding family of product offerings. In 2010, the company earned honors as one of Hawaii's Best Places to Work. For more information, please visit Consumers who want to order additional directories, or opt out of specific directories, may visit

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