SOURCE: Marketwire

Marketwire

April 28, 2009 09:00 ET

New Hispanic Newslines Offer Marketwire Clients More Options to Reach America's Hispanic Media Market

TORONTO--(Marketwire - April 28, 2009) - Marketwire today announces two new Hispanic press release distribution circuits: U.S. Hispanic newsline targets Hispanics in the United States and Puerto Rico, and Hispanic Top Metro Markets newsline distributes press releases to more than 12 major U.S. Hispanic metro markets (DMAs). These circuits expand the options available through Marketwire's North America Hispanic newsline, the newswire industry's largest distribution footprint in the North America Hispanic market reaching all key Hispanic media outlets, Spanish-language websites, and financial databases in the U.S., Canada, Mexico and Puerto Rico.

"The United States is now the second-largest Spanish-speaking country in the world. By 2010, U.S. Hispanic purchasing power will reach 1 trillion, and by 2050, its Hispanic population is expected to triple," said Hector Botero, Marketwire VP of Emerging Markets. "With these two new circuits, our clients can target this huge, influential market more effectively while benefiting from the newswire industry's most accurate, up-to-date Hispanic media database and best news distribution value."

Marketwire's U.S. Hispanic newsline reaches more than 1,800 Hispanic media outlets, Spanish-language websites and financial databases across the U.S. and Puerto Rico. The Hispanic Top Metro Markets newsline reaches more than a dozen major U.S. Hispanic metro markets (DMAs) and is sold as a package. Both newslines include:

  • Guaranteed posting on more than 40 leading Spanish-language websites, such as Notimex, Nosis and Agencia El Universal
  • Distribution through NoticierasFinancieras -- Marketwire's own news distribution and syndication system
  • Posting on the NoticiasDigitales digital news network, adding 3 million monthly views
  • Proprietary media database, verified and maintained by Marketwire media researchers
  • Clip report for measuring ROI
  • Ability to add embedded hyperlinks
  • Translation into Spanish, with customer support in English and Spanish

Learn more about Marketwire's U.S. Hispanic and Hispanic Top Metro Market newslines.

About Marketwire

The only fully integrated North America-based global newswire, Marketwire, Inc. is a full-service partner to IR, PR and MarCom professionals seeking top-tier press release distribution, media management, multimedia and monitoring solutions. Marketwire's customer-centric corporate philosophy focuses on being the best by infusing every aspect of its business with the following core attributes: precision, adaptability, innovation and simplicity.

Marketwire delivers its clients' news to the world's media and financial communities, fulfilling disclosure requirements in North America in compliance with the Securities and Exchange Commission (SEC) and the Toronto Stock Exchange (TSX), and serving as Primary Information Provider (PIP) with the UK's Financial Services Authority (FSA). With a reputation for technology leadership, Marketwire offers innovative products and services -- including Social Media, Search Engine Optimization, Dashboard Mobile Financial, News Dashboard coverage reports, exclusive access to networks such as the Canadian Press Wire Network, Easy IR and Easy PR workflow solutions, and more -- that help communication professionals maximize their effectiveness while ensuring accuracy and best practices. Having merged companies (Market Wire and CCNMatthews) in April 2006, and enjoying a combined history of 25 years of service, Marketwire is now majority-owned by OMERS Capital Partners, the private equity arm of one of Canada's largest pension funds.

Marketwire distributes the majority of press releases issued by publicly traded companies in Canada and serves more than 8,000 clients worldwide through 20 offices on four continents. For more information, visit us at http://www.marketwire.com/.

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