SOURCE: CNH

CNH

February 17, 2009 15:45 ET

New Holland Construction Launches Rental Partner Program

Initiative Offers Complete Business Solutions to Rental Houses

CAROL STREAM, IL--(Marketwire - February 17, 2009) - New Holland Construction is further expanding its range of customer-focused business solutions with a new Rental Partner Program. The initiative responds to the growing need for flexibility, as customers want the reliability and productivity of premium equipment while looking for options other than immediate ownership. In this context, equipment rental is a natural choice for large and small-scale contractors who wish to control expenses and inventory while still employing the right equipment for the job.

The Rental Partner Program allows New Holland Construction's North American dealerships to expand their cooperation with rental companies of all sizes. It offers a variety of different finance options, including attractive retail contracts for rental houses that want to own equipment and have a fixed payment stream, or leasing options that provide state or privately owned companies the cash flow benefits without the responsibilities of ownership. The program incorporates New Holland Construction's entire family of products, ranging from the versatile line of skid steer and compact track loaders, high-productivity telehandlers, loader backhoes and tractor loaders, to powerful crawler dozers, wheel loaders and hydraulic excavators.

"Our priority is to solve customers' business needs and help them to get the job done," said Edgar J. Chavez, director of marketing for New Holland Construction. "The Rental Partner Program allows us to better serve the growing rental market as it offers complete business solutions to rental houses to get quality equipment into their fleets. In cooperation with our trusted network of New Holland dealers and the support of CNH Capital, the initiative also provides immediate access to financing, training, customer support, parts and service. The Rental Partner Program paves the way for New Holland's increased cooperation with rental houses across North America which contributes to our overall goal to provide contractors the equipment they need, when and where they need it."

About New Holland Construction

New Holland Construction manufactures and markets a full line of skid steer loaders, compact track loaders, loader backhoes, tractor loaders, excavators, wheel loaders, telehandlers, crawler dozers and motor graders. Drawing from the strength and resources of its brand network, New Holland Construction delivers technological innovation and the highest in safety and environmental standards. New Holland Construction customers are supported by a network of 700 dealers and more than 1,800 outlets in 100 countries. For more information on New Holland Construction, visit www.newholland.com. New Holland Construction is a brand of CNH (NYSE: CNH), a majority-owned subsidiary of Fiat Group (FIA.MI).

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