September 19, 2013 01:00 ET

New Holland Supports Action for Road Safety Campaign at WTCC Suzuka Circuit

New Holland Agriculture Continues Its Support of the FIA (Federation Internationale de l'Automobile) "Action for Road Safety" Campaign at the World Touring Car Championship (WTCC) Race Meeting at Suzuka, on September 21st and 22nd 2013

SUZUKA, JAPAN--(Marketwired - Sep 19, 2013) - New Holland Agriculture has joined forces with the FIA in their global campaign to raise awareness and promote education on safer driving behavior. As official supplier of FIA's Action for Road Safety campaign, New Holland will display at the Suzuka race track a T7 Auto Command tractor featuring its award winning ABS SuperSteer™ system, which significantly increases safety on the road and in the field, and an FR9050 forage harvester.

An important safety message from a market leader
Safety is a critical issue on the roads, where it is estimated that 1.3 million people die every year in traffic accidents. It is equally vital in agriculture, which is one of the three sectors with the highest rates of injury and death in the workplace. Operator safety has always been a key priority in product design and development for New Holland. As Japan's market leader in high horsepower tractors, combine harvesters and forage harvesters, New Holland's safety message at the Suzuka track gains particular weight and significance.

"As manufacturers, there is much we can do to increase safety in farming through good machine design and safety features," commented Mr Marco Rimondi, Head of Fiat Industrial APAC Commercial Services. "At New Holland we devote a lot of resources to developing equipment that creates the best possible conditions for safe operation. However, operators also need to be aware of the risks, and safe driving practices both on the road and in the field. It is our hope that through our involvement in FIA's campaign we will succeed in raising awareness and improve the safety record of the agricultural sector."

Technology at the service of safety
Agricultural equipment is called upon to operate in all weather and soil conditions, on all types of terrain, uneven grounds and steep slopes, as well as travelling on the roads. Many of New Holland's technological advances play a vital role in safeguarding farmers against the risks they face every day as they operate their machines.

New Holland's patented ABS SuperSteer™ system, an ingenious application of anti-lock braking technology to tractors, is an excellent example. While ABS systems are commonplace on cars and trucks, the added complications of heavy mounted articulated equipment, uneven terrain and a huge amount of variation in traction conditions, even from wheel to wheel, means that an effective antilock braking system for tractors requires more advanced development. The advanced design of New Holland's ABS SuperSteer™ has won a silver award in recognition of its effectiveness. The result is greater braking safety, maneuverability and safe operation on steep slopes.

The T7 Auto Command™ tractor on display at the racetrack has one of the key safety features of the continuously variable transmission on New Holland's high horsepower tractors. The Active StopStart prevents all movement, forward or backward, as soon as the tractor stops -- even when working with heavy loads or on steep slopes.

New Holland's Intelligent Braking System, which also won an award at Agritechnica 2011, is another feature that increases the braking safety of tractors towing trailers by automatically regulating braking force in proportion to the deceleration of the tractor. The resulting perfect harmonization of the braking action on the tractor/trailer combination prevents the risk of dangerous jack-knifing of the trailer.

Designing for safety
Visibility and operator comfort also translate into safety. Driving and operating modern agricultural machines requires total concentration, as farmers need to deal with complex operations in often difficult conditions. One glance at the cab of a New Holland machine is enough to understand that comfort, ease of use and safety lie at the heart of its design.

New Holland machines, such as the FR9050 forage harvester on display in Suzuka, offer 360-degree visibility, which greatly enhances safe operation. The wide curved windows, sculpted side door glazed panels and curved rear windscreen provide a perfect view of the header and spout in all positions and excellent all round visibility. Electric mirrors and viewing cameras can further add to visibility, so that the operator is in full control.

The award winning Sidewinder™ armrest and the multi-functional Command Grip™ lever bring together all the machine's main functions in a logical, ergonomic layout, facilitating safe and intuitive operation.

Safety in maintenance
New Holland also puts safety first in daily maintenance activities. Most daily checks can be carried out from the ground; hoods and guards opening are assisted by gas struts; and the majority of adjustments to harvesters are either fully automated or can be made quickly without tools.

Partners in safety
New Holland's efforts to ensure safety extend to after sales, with its Original Parts that fully meet the requirements that are essential to safe and cost-effective operation. New Holland HFT Japan, New Holland's business partner and the exclusive importer and distributor of New Holland Agricultural equipment in the country, shares this concern and also encourages safe operation and the usage of Original Parts.

New Holland HFT Japan is also partnering with New Holland in this Japan stage of the FIA Action for Road Safety campaign at the Suzuka racetrack, and will provide the products and set up the display.

New Holland HFT Japan, a comercial joint venture between New Holland and Shibamoto & Co., is the exclusive distributor of New Holland Agriculture equipment in Japan. The company supports its New Holland customers through a wholly owned network of field stores throughout the country and over 600 highly-qualified professionals.

New Holland Agriculture - New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.

A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at New Holland is a division of CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat Industrial S.p.A (FI.MI).

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