July 09, 2013 12:35 ET

New Hydrating Body Lotion From Vitabath: Layer the Benefits of Vitamins. Layer the Luxury of Fragrance.

CONCORD, ONTARIO--(Marketwired - July 9, 2013) - Vitabath is launching a new line of Hydrating Lotions designed to enrich your skin with vitamins and antioxidants while offering an array of delightful fragrances. The Hydrating Body Lotion is an often-requested addition to Vitabath's Fragrance Collection, which already includes luxurious Body Wash and lightweight Fragrance Mist.

Vitamins Benefit Your Skin

The Vitabath Fragrance Collection offers much more than just fresh scents. Whether you're cleansing with a scented Body Wash, smoothing the skin with Hydrating Lotion, or spritzing on a Fragrance Mist, your skin is soaking up vitamins that offer unequaled soothing moisture.

  • Vitamin A: Makes skin look and feel better
  • Vitamin B3: Improves skin condition by encouraging cell growth
  • Vitamin C: Soothes skin and calms inflammation
  • Vitamin E: Smoothes and moisturizes skin
  • Pro-Vitamin B5: Moisturizes as an anti-inflammatory agent

Vitabath also incorporates natural ingredients from seven superfruits: Acai Berry, Goji Berry, Coffee, Noni, Pomegranate, Green Tea, and Mangosteen. Our brand-new Hydrating Lotion is formulated with Aloe Vera, Safflower and Olive Oils for silky soft skin. Equally important are the ingredients that aren't in the lotion; it is free from parabens, propylene glycol, phthalates, sulfates, mineral oil, and synthetic color.

Sixteen Luxurious Scents in the Fragrance Collection

Spa Day™: Indulge, relax and de-stress with therapeutic scents to soothe your soul.

  • Green Tea & Sage
  • Lavender Chamomile
  • Cucumber & White Tea
  • Citron Leaves™

In Bloom™: Flirty new florals will capture your heart with a twist on traditional scents.

  • Beach Blossom™
  • Nouveau Rose™
  • Ivy & Lily
  • Asian Orchid & Coconut

Fruit Fanatic™: Be dazzled by a juicy collection of nature's delectable sweets.

  • Grapefruit Vanilla
  • Green Apple & White Lily
  • Wild Red Cherry
  • Pomegranate & Blood Orange

Cupcake Couture™: A sweet confection collection.

  • Dreamy Pink Frosting™
  • Luscious Lemon Crème™
  • Heavenly Coconut Crème™
  • Scrumptious Vanilla Sugar™

Pricing and Availability

Just $7.99 for a 360 mL bottle, Vitabath's new Hydrating Lotion is available online now and will be sold exclusively in Shoppers Drug Mart beginning this fall. Various mixes of the Vitabath product line can be found at Shoppers Drug Mart, Lawtons, and Pharmasave, and many other retailers. The full Fragrance Collection, including the traditional Vitabath Classic Line, is available at

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