AYR, ON--(Marketwired - November 21, 2013) - Publisher Ash Corporate Communications, headquartered in Southwest Ontario, Canada, is proud to announce the launch of a new magazine and website for the trucking industry, called THE FACE. Both the magazine and website were developed to be the first and only medium with a dedicated focus to "real people and true stories" about drivers and other individuals supporting the business of transporting goods by road throughout North America.
Premier issue of new trucking industry magazine.
"We are looking at a looming and potentially catastrophic driver shortage in North America," notes Denis Medeiros, Publisher, "and part of the problem is that drivers are not getting the respect they deserve as hard-working members of our society. Our goal is to gain them recognition and more awareness, by sharing their stories and starting an important conversation." The magazine's premiere issue is out now on news-stands at truck stops across Canada. Some 20,000 free magazines are available to drivers across the country, and thousands of copies were recently sent by direct mail to carriers, suppliers and other industry providers.
The website is also tailored to meet drivers' needs, in that it provides a place where drivers can check in daily with each other, catch up on Facebook and Twitter feeds, and access the magazine content live online. An ongoing contest acknowledges the high-tech driver of today - one lucky winner every two months will win an electronic tablet to take on the road with him or her.
"We wanted to provide something fresh and personal," notes Executive Editor Joanna Bogdanski. "Most other industry magazines focus on the equipment, the hardware and the business end of things. We are getting to know the people behind the wheel, and hearing their stories, good or bad, getting to know their opinions, and finding out what their concerns are. THE FACE is the truckers' version of People® Magazine, or at least that's our mission."
The premiere issue of THE FACE features a woman driver on the cover, to highlight the growing number of women taking on the challenge, as well as a look at what drivers in India are up against, compared to drivers on this side of the ocean. In a regular column called "Face to Face", two drivers debate the issue of electronic logs, and another article investigates the many repercussions of the new hours of service.
"This is a big conversation," notes Medeiros. "And all voices are welcome. If we succeed, we hope to bring the stories to the general public and get consumers involved as well. Do people realize that the goods on the shelves of their favorite stores rely on a driver getting them there? How are consumers going to react to a driver shortage? We think the conversation needs to be all-inclusive."
Ash Corporate Communications was founded specifically to support the new magazine and website, under the guidance of Medeiros, who is also the founder of JBT Transport, a Canada-based North American carrier. Free copies of the bimonthly magazine are available on request, with a second issue due out in January of 2014. Businesses interested in advertising opportunities should contact Medeiros directly. Possible contributors are asked to get in touch with the Managing Editor. All contact information is available on the website at www.theface.biz.
The following files are available for download: