SOURCE: Koeppel Direct

Koeppel Direct

August 05, 2016 05:01 ET

New Infographic From Koeppel Direct Reveals the "Plagues and Pleasures" of 2016 Rio Olympics

DALLAS, TX--(Marketwired - Aug 5, 2016) - On the eve of the 2016 Olympic Games to be held in Rio de Janeiro, Brazil, leading direct response agency Koeppel Direct has released a remarkable infographic that captures the paradox that represents the first Games ever to be held in South America. That dichotomy is represented by a Games infused by the anticipation of a culture known to throw a party unlike any other, accompanied by the weight of unprecedented global concerns. How this mélange will turn out is anybody's guess, but the Koeppel infographic gives some eye-opening facts that help frame the event, likely to attract any unprecedented worldwide audience.

Among the key insights:

The Pleasures

Brazil is a remarkable country, punctuated by dramatic cityscapes and wondrous natural attractions. For example, there are approximately 55,000 known species of plants in the area, 3,000 types of freshwater fish and nearly 2,000 variations of birds -- positioning Brazil as the most biodiverse country in the world.

Rio loves a crowd and it knows how to manage one. As one of the biggest tourist draws in South America, it hosted more than 5.1 million attending the World Cup in 2014, and more than 3.5 million who showed up for a Rod Stewart concert in the mid-90s, not to mention the million individuals it received for the 2015 Carnival.

Rather than rely on pyrotechnics and over-the-top special effects, Rio's opening ceremony will likely focus on people, as the opening ceremonies for the 2016 Olympic Games will cost a relatively low $4.1 million, compared to nearly 25 times that for the Beijing ceremony, and ten times that for London's. Over 45,000 volunteers are ready to help support the athletes and work at Olympics-related events.

The Plagues

Violence is a concern in the area, so Olympic organizers report that 85,000 soldiers and policemen are to be deployed. Remarkably, that is twice as large as the security force present during the 2012 London Olympic games.

Zika Virus is a concern for organizers -- especially considering the "party atmosphere" in the Olympic Village. More than 450,000 condoms (42 per Olympian) will be provided to encourage safer sex. Zika is currently responsible for infecting 157 out of every 100,000 Rio residents.

It would only take about three teaspoons of water to seriously infect a swimmer or sailor in the Rio area. Sewage-related viruses are a real threat, and many Olympians are simply opting out of the games this year due to health-related concerns.

To view the infographic and learn more about the intricacies of the 2016 Rio Olympics, including which marketing vehicles are most prevalent in the travel and sports-related fields, please visit

About Koeppel Direct
Based in Dallas, Texas, Koeppel Direct is a leading direct response (DR) advertising agency, specializing in multichannel direct response television (DRTV). As buyers of direct response advertising time, Koeppel Direct assists clients in strategically placing DR advertising, as well as creating an effective advertising campaign that maximizes their clients' ROI. In addition to DRTV, Koeppel Direct provides media services for print, radio, and online -- tapping into a broad range of opportunities for their clients. Founded in 1995 by President Peter Koeppel, the company has grown into a dynamic and diverse team, with each team member bringing expert direct marketing and advertising knowledge and experience. Koeppel himself is a thought leader who is a frequent direct marketing industry speaker and editorial contributor, serving on Forbes magazine's Agency Council. Koeppel Direct's impressive client portfolio includes major companies like Turbo Tax and The professional management and highly experienced staff have made Koeppel Direct a leading direct response advertising agency in America.

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