SOURCE: NetProspex


September 13, 2012 10:11 ET

New Infographic From NetProspex Explains Kick-Ass B2B Tech Targeting

WALTHAM, MA--(Marketwire - Sep 13, 2012) - On the heels of launching its premium technology intelligence service TechProspex yesterday, NetProspex, the leading provider of B2B contact data services, today unveiled a supporting infographic. Kick-Ass B2B Tech Targeting provides B2B marketers with the steps, statistics and strategies for using installed technology criteria to effectively target B2B tech buyers -- a challenging task for marketers that need to reach prospective accounts and stakeholders while struggling with limited information about existing technology use at companies.

For B2B technology marketers who want to improve the results of marketing programs, TechProspex enables them to find contacts at companies using more than 1,200 selectable technologies, across 85 categories. The technology install data is backed by 90 percent accuracy due to phone surveys, and mapped to millions of CleneStep™ verified contacts in the NetProspex database. Technology marketers can request counts for specific technologies and learn more at

The infographic is available for public download and use at

About NetProspex
NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insight and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. More information at or on Twitter @NetProspex.