SOURCE: InMobi

InMobi

September 10, 2013 13:00 ET

New InMobi Ad SDK 400 Optimized for iOS7

Includes Advanced Ad Formats, Built-In Analytics and Free Cross Promotion Tools

SINGAPORE--(Marketwired - Sep 10, 2013) - InMobi, the world's largest independent mobile ad network, today released the new InMobi Ad SDK 400, a software development kit to help developers monetize their mobile applications with access to the InMobi mobile advertising network. The InMobi Ad SDK 400 is optimized for Apple®'s latest operating system, iOS® 7, which was released in beta in June, and includes capabilities to help drive unparalleled monetization for app developers.

The InMobi Ad SDK 400 offers the following key benefits:

  • 100% compliance with iOS 7 to ensure uninterrupted ad monetization for apps updated to the new platform;
  • Access to new ad formats, including a rich gallery of frames, animations and transparent layers that will help developers deliver a delightful ad experience to users and maximize revenues;
  • Built-in analytics that allow for tracking of advanced user metrics such as engagement, purchase behavior, level completion trends, and events unique to the game or app, and;
  • Free segmentation and cross-promotion tools that can be used to target relevant users with cross-promotions, discounts on virtual goods, and more.

"Our network has experienced millions of ad requests from the new iOS 7, with this number jumping almost five times in the last month and a half," said Piyush Shah, Vice President of Products, InMobi. "Advertisers on our network have recognized this trend and are already running several thousand campaigns targeting iOS 7 devices. Our new SDK's advanced capabilities will help app developers leverage this trend and drive higher revenues by accessing superior user insights and by delivering an enhanced user experience."

InMobi will soon launch an Android version of the SDK supporting Android 4.3, Jelly Bean.

To download the SDK, please visit http://www.inmobi.com/sdk/. For additional information on features and a demo on integrating with SDK 400, please register for this webinar on September 26, 2013: http://inmo.bi/1d1WQRX.

About InMobi
InMobi enables the world's leading brands, developers, and publishers to engage global consumers through mobile advertising. InMobi platforms leverage advances in big data, user behavior, and cloud-based architectures to simplify mobile advertising for its customers. Recognized by MIT Technology Review as one of the 50 Disruptive Companies of 2013, InMobi is the world's largest independent mobile ad network, engaging 691 million consumers across 165 countries.

To learn more, visit www.inmobi.com, follow us on Twitter @InMobi, or discover the latest mobile insights at www.inmobi.com/insights/. Developers, start monetizing instantaneously by downloading our SDK at www.inmobi.com/SDK.

Apple is a registered trademark of Apple Inc., registered in the U.S. and other countries. IOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license. The references to Apple and/or Cisco do not create an endorsement by such third parties.

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