SOURCE: Aberdeen Group

Aberdeen Group

November 20, 2009 16:03 ET

New Interactive Benchmark Product Suite Just Unveiled

Technology Users Gain Personalized Insights While Solution Providers Obtain Valuable Sales and Marketing Assets via Innovative Product Suite

BOSTON, MA--(Marketwire - November 20, 2009) - Technology users worldwide can now engage with Aberdeen Group's primary research in a very personalized way to gain valuable insights into their business practices and receive actionable recommendations founded solely on Aberdeen's fact-based research.

"With Aberdeen's Interactive Benchmarks, technology users are asked to answer a series of questions about their challenges, strategies, technology usage, performance and more. They are then compared live against hundreds of similar companies and provided a scorecard revealing how they stack rank against their peers," said Adam Hollander, Business Unit Director, Interactive Benchmarks. "We also provide them guidance on areas for improvement as well as personalized recommendations based on Aberdeen's primary benchmark research."

Over the past five years companies like IBM, Autodesk, EMC and others have been leveraging custom tailored research portals from Aberdeen to better engage with their prospects and customers. These well established programs, now rebranded as Aberdeen's "Interactive Benchmark Flex Series," have helped solutions providers generate highly qualified sales leads as well as qualify the value of their solutions with clients.

New to the product suite is Aberdeen's "Interactive Benchmark Express Series" which is a turn-key solution for creating an online assessment portal. These are based entirely on results from existing Aberdeen Benchmark Reports and as a result can be developed very quickly. Clients such as GHX, PGP and Wipro are already leveraging these tools today; primarily to power marketing campaigns around specific topics and products.

"GHX works with suppliers that serve the healthcare industry in both North America and Europe. These organizations continuously work to benchmark their performance and identify areas of improvement," said Tina Murphy, vice president, Supplier Market Development, GHX. "We have chosen to work with Aberdeen because its new Express series will meet the needs of healthcare suppliers and help measure their success." (GHX Intelligent Supply Chain BI Assessment:

Express Series tools are now available and can be created across any of the 175+ Benchmark Reports that Aberdeen publishes annually.

"Aberdeen provides strategic insight to thousands of organizations every year. Our Interactive Benchmarks allow us to continue that tradition in a very dynamic and personalized way with end-users," said Andrew Boyd, President, Aberdeen. "I am personally very excited about the possibilities this solution now offers the market."

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About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 723-7890, or to learn more about Harte-Hanks, call (800) 456-9748.

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