SOURCE: [x+1]


July 02, 2013 09:00 ET

New Inventory and Enhanced Optimization Strengthen [x+1] Origin's DSP

Latest Update Includes Access to Facebook Exchange Page Post Link Ads, Inventory Through PubMatic Private Marketplace and Enhancements to POE

NEW YORK, NY--(Marketwired - Jul 2, 2013) - [x+1], a leading provider of digital marketing and data management software, released an update to its Origin enterprise Demand Side Platform (DSP), a key element of the [x+1] Origin Digital Marketing Hub. This update to the Origin DSP allows marketers to optimize and apply all their data assets to two new premier media channels: Facebook News Feed (with Page post link ads) via Facebook Exchange (FBX) and additional inventory on PubMatic's Private Marketplace. Marketers can also better optimize their bids across all their media channels using new Advanced Bid Optimization features in [x+1]'s patented Predictive Optimization Engine (POE™).

[x+1]'s status as a FBX Qualified Partner means clients can now extend the benefits already available through Origin -- which include powerful audience targeting, optimized buying and campaign optimization -- to the Facebook News Feed. This gives advertisers programmatic access to one of the best performing ad placements on Facebook.

The power of POE through the Origin DSP can now also be applied to PubMatic's Private Marketplace. This offers advertisers the ability to instantly activate any of PubMatic's premium publishers from directly within the Origin platform.

"We're constantly looking for ways to improve the value and performance of [x+1] Origin," said Bridget Bidlack, vice president of product management at [x+1]. "The updates in this release further extend the value of POE by allowing marketers to optimize campaigns across even more inventory sources. The proven performance of Page post link ads on Facebook is something we're excited to offer our clients, as is access to PubMatic's fantastic pool publishers. Adding these channels to the programmatic marketing mix is incredibly valuable for our clients. Giving them the ability to optimize more of their media buys using POE really amplifies that value."

The new Advanced Bid Optimization features in POE marks an important next step in the evolution of [x+1] Origin. POE is the only optimization platform that combines geographic, contextual and IP-derived attributes with first party client data and more than 100 third party data elements to automatically optimize media deliveries against online or offline actions including CPM, CPC and CPA targets.

"The combination of new channels and new performance capabilities make [x+1] Origin the most potent programmatic marketing platform available," Bidlack said, "and one that will continue to expand and improve as time goes on."

About [x+1]
[x+1] enables Fortune 500 companies to programmatically manage customer and prospect interactions across all their paid and owned digital channels. The [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™), enables marketers to harness data to target, optimize and synchronize their offers, content and messages through websites, display, email, mobile, SMS, apps, call center chat and beyond -- all in real time. Top companies in financial service, insurance, gaming, automotive, retail, telecommunication, online services and travel have significantly improved the performance of their digital marketing campaigns by working with [x+1]. The company is headquartered in New York City with offices in Connecticut and Illinois.

Facebook® is a registered trademark of Facebook Inc.