New iON Adventure Brings GPS and Non-Stop Recording to iON POV Camera Series

HD Video Camera Allows Users to Easily Document Once-in-a-Lifetime Moments -- and Where They Happen


LAS VEGAS, NV--(Marketwire - Jan 7, 2013) - CES 2013 -- iON Worldwide (http://www.ioncamera.com), the global consumer electronics company known for bringing Shoot/Share™ Wi-Fi connectivity to point-of-view (POV) cameras, today announced the iON Adventure™, the latest addition to its iON line of action cameras. The iON Adventure re-invents the POV camera for long-distance and long-timespan activities, with GPS functionality, a unique loop recording mode and dual SD-card storage to ensure there is ample storage space available for wildlife seekers, climbers, hikers, travelers and other adventurers to effectively document and share their biggest moments, whether they involve summiting Mount Everest or reeling in a 200-pound Marlin.

The iON Adventure is one of three cameras iON is unveiling at CES 2013 in its quest to deliver a full line of cameras tailored to meet the diverse needs of a broad range of pro and consumer users. Also being announced are the iON Air Pro 2 -- the second-generation of the company's flagship Air Pro line, and the iON Speed Pro for motor and marine sports and racing.

A built-in GPS receiver, which allows users to add location, speed and altitude data to their videos, makes iON Adventure the ideal accessory for activities that take place over long distances and varied terrain, such as mountain biking, hiking/trekking, climbing, ATV-riding, deep-sea fishing, hunting and long-distance racing. The addition of GPS data also allows users to analyze their performance; for example, mountain climbers can use it to study how altitude changes affect their ascent.

Users whose adventures span hours, and even days, will especially appreciate the loop recording mode that allows for continuous, non-stop recording between two memory cards, eliminating the hassle of manually restarting recording and swapping out memory cards.
The camera also incorporates a vibration sensor that automatically starts and stops recording when it senses motion. These features ensure that users won't miss the "big moment."

A new iON body design -- with a side-mounted lens -- enables the camera to be comfortably strapped across a user's chest. A new, ultra-sensitive image sensor is capable of capturing full 1080p HD video even in difficult lighting conditions. Like the iON Air Pro series, the iON Adventure is ultra-lightweight, weighing in at just 4.2 ounces, and fully compatible with the iON PODZ™ accessory system. When iON Adventure is used with the Wi-Fi PODZ and the iON app for iOS and Android, users can transform their smartphone or tablet into a powerful remote for the iON Adventure as well as instantly share their moments via YouTube, Facebook, Twitter, email and the iON Cloud™ service.

iON will be building an eco-system of value-added products and services around iON Adventure, including a partnership with Kinomap (http://www.kinomap.com), which offers the first online video/map-sharing platform. Kinomap apps enable users to view a pre-recorded, geo-located outdoor route, measure their own performance and view progress on an accompanying map.

"The iON Adventure embodies our company vision to build a complete POV camera ecosystem that makes sharing and shooting equally important parts of the user experience," said Giovanni Tomaselli, CEO, iON Worldwide. "We recognize that active camera users have a range of specialized needs, and the general 'action camera' doesn't necessarily fulfill all needs. iON Adventure addresses the unique needs associated with trekking, traveling, climbing and other activities where knowing your location, speed and altitude can be beneficial."

The iON Adventure will be available online in March 2013 for $349.99 at ioncamera.com and select sports and consumer electronics retailers.

More information and details about iON cameras, mounting kits and accessories for iON cameras can be found at www.ioncamera.com.

About iON Cameras
Designed for professionals and consumers alike, the aerodynamic, expanding iON camera line features a number of significant industry firsts, including Wi-Fi connectivity and free cloud storage. The unique iON PODZ system -- thin, circular discs that attach onto the back of the basic camera, adding virtually no weight or volume -- extends the capabilities of the iON Air Pro, iON Adventure and Speed Pro camera lines. The Wi-Fi capabilities of the iON Wi-Fi PODZ and the iON The Game work with the iON app for iOS and Android devices, allowing users to control camera functions and settings, view the action as it happens as a live stream, and replay or immediately upload footage to Facebook, YouTube or share it via email.

About iON Worldwide
iON Worldwide is a subsidiary of global consumer electronics specialist World Wide Licenses Ltd. (WWL). iON Worldwide's experienced executive team has been involved in the design, development and manufacturing of digital imaging products for leading brands worldwide for over 20 years. For more information, visit www.ioncamera.com.

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Barbara Hagin
Breakaway Communications
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