SOURCE: iPoint-media

February 07, 2007 03:04 ET

New iPoint-media Platform Streamlines Rollout of User Generated Content Video Calling Services

TEL AVIV, ISRAEL -- (MARKET WIRE) -- February 7, 2007 -- iPoint-media (LSE: IPNT), a provider of 3G/IP video interactive application platforms, announces the release of version 2 of its popular Vitrage™ platform. Vitrage version 2 enables the deployment of video calling services focused on user generated content, offering Telecom Operators, Content Aggregators and Media & Broadcast companies the means to implement new types of service formats.

Vitrage version 2 includes enhanced application modules that enable the recording, storing and forwarding of user generated video from 3G and Internet webcam users. Utilizing these modules, new forms of video calling services can be created that allow video callers to record their own generated content. The new formats can be utilized with live video calling applications that are integrated with other media, including TV broadcasts, such as "Participation TV," or stored for use with other video services.

Joseph Daniel, iPoint-media VP Sales & Marketing, commented:

"The ability for users to create and share their own content is rapidly becoming an essential element of interactive video calling services. iPoint-media's Vitrage platform enables telecom operators, content aggregators and media companies to quickly develop and deploy new types of revenue generating video service formats that leverage user generated content from 3G handsets and Internet webcams.

Further enhancements to Vitrage version 2 include the addition of the SIP protocol, making Vitrage compatible with IMS infrastructures, and audio enhancements offered by support for the AMR audio standard. Vitrage version 2 also offers new billing and integration capabilities, enabling more flexibility in deploying premium and pre-paid video services, easing compliance with regulator demands for call duration limits, and improved integration with external applications and business rule engines.

iPoint-media's Vitrage™ platform is implemented today by Tier 1 telecom solution providers, including Ericsson and Siemens, value-added services providers such as Orange, as well as leading broadcast media companies like the BBC. Additional information on iPoint-media and its Vitrage video calling application platform can be found at

iPoint-media will be demonstrating the wide ranging capabilities of the Vitrage video calling application platform at the 3GSM World Congress exhibition in Barcelona, Spain from Feb 12-15. iPoint-media will be located in the IMA Brokerage Pavilion, Hall 4, Level 1.

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