Iristel Inc.

Iristel Inc.

June 24, 2008 09:07 ET

New Iristel IP Mobility Service Cuts Cell Phone Costs

Offering combines VoIP over Wi-Fi/GSM, Single Number Reach and Fixed Mobile Convergence

TORONTO, ONTARIO--(Marketwire - June 24, 2008) -

Editors Note: A photo is included with this press release.

Iristel Inc., Canada's leading provider of wireless IP services, today announced the launch of Iristel IP Mobility, a new VoIP offering that gives users a single point of contact where they can be reached by unifying fixed lines (e.g. office and home) with their cellular service. Using Iristel IP Mobility, calls can be made and received from any location around the world on a dual mode WiFi-enabled (wireless fidelity) GSM (Global System for Mobile) mobile phone, without additional airtime, roaming fees or long distance charges.

Iristel IP Mobility is a subscriber-based service that also features Fixed Mobile Convergence (FMC) technology, enabling users to seamlessly switch between their mobile carrier's network and fixed lines when moving from one location to another (e.g. car to office). All Iristel IP Mobility users, regardless of their cellular service provider, can benefit from the cost-cutting benefits of FMC technology.

"Iristel IP Mobility builds on our extensive expertise in the wireless IP market," says Samer Bishay, President and CEO, Iristel Inc. "We are essentially unbundling mobility from traditional voice services offered by cellular carriers and offering a high-quality, low-cost way to maximize the use of mobile devices while cutting long distance and roaming fees."

Consumer Sentiment Highlighted in Harris/Decima Poll

A recent nationwide Harris/Decima omnibus survey commissioned by Iristel found that 68% of Canadians surveyed have a cell phone or other mobile device and 72% of these individuals are interested in cutting their roaming and long distance fees.

The survey also found 44% of cell phone owners show interest in one number (single number reach) for all their phones, while almost half (48%) are interested in being able to transfer a call from their home phone to their cell phone with no call interruption. In addition, almost a third (30%) of survey respondents indicated that they sometimes interrupt or cut calls short because they have to switch phones or devices.

More than "Single Number Reach"

Iristel IP Mobility enables subscribers to "hop" active calls between mobile phones and fixed lines with no call interruption. With its unified features, Iristel IP Mobility offers personal services - including one voicemail box - that can be easily managed across all of the subscriber's phone lines from a single device.

Iristel IP Mobility's universal features enable business users to remain productive and active in conference and group calls when out of the office by providing access to all the same telephone features users would have from their desk. It also provides VoIP roaming, enabling subscribers to access fixed line services when away from home or office through wireless VoIP.

"When I'm on the road, Iristel IP Mobility keeps me connected to my business, family and friends without having to think about additional airtime, roaming fees or long distance charges," adds Michael Hyatt, CEO and Co-founder of BlueCat Networks. "Basic single number reach and find-me-follow-me services can't compare to the cost savings and flexibility Iristel IP Mobility offers. Plus, predictable pricing means I don't have any more surprises at the end of the month."

Control How and When You Can Be Reached

Further, 47% of survey respondents (51% among those who are self-employed) indicated they are interested in preventing calls from coming through to their cellular device at certain times. The survey also found 59% receive calls at inappropriate or inconvenient times and/or locations.

With Iristel IP Mobility, subscribers no longer have to contend with unwanted calls as they control how and when they can be reached by setting personal "reach-ability" rules. Calls can also be identified as business or personal.

How it Works

Setting up Iristel IP Mobility is an easy and hassle-free process for any subscriber. One phone number is provided to the subscriber with dual ringing of all fixed and mobile phones to that one number. Iristel IP Mobility offers subscribers the option to choose which phone they want to receive calls on. In addition, subscribers can seamlessly transfer calls from one phone to another or access universal features with the push of a button. If a subscriber does not want to be reached, Iristel IP Mobility is easily deactivated.

Pricing and Availability

Iristel IP Mobility service plans start at Cdn$12.00 per month with a one-time set-up fee. The new wireless service is available to cellular subscribers in Iristel's coverage areas across Canada, including cities in Alberta, British Columbia, Manitoba, Newfoundland, Nova Scotia, Ontario, and Quebec.

About Iristel Inc.

Established in 1999, Iristel is Canada's leading provider of wireless IP services. The company offers Canada's broadest portfolio of IP services, including hosted IP PBX, virtual faxing, virtual roaming, and global IP trunking products and services. In December 2007, Iristel announced it was offering hybrid phones to Canadian customers. In 2000, Iristel received its operator license in Canada and today the company has over 20 points of presence (POPs) around the globe. More information about Iristel can be found at: http://www.iristel.ca.

About the Survey

The survey was conducted by Harris/Decima from May 29-June 1, 2008, through Harris/Decima's weekly teleVox, the company's national omnibus survey. A total of 686 Canadian cell phone/mobile device owners were surveyed. With a sample of this size, the results are considered accurate to within plus or minus 3.7 percentage points, 19 times out of 20.

Note to Editors:

- Additional images can be downloaded from Flickr at: http://www.flickr.com/photos/27929577@N05/?donelayout=1

- Product reviews can be coordinated through Echo Communications

- A French version of the press release is available at http://www.iristel.ca/news.php?act=view&id=23&lang=fr.

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