SOURCE: Jamba Juice

March 29, 2006 07:00 ET

New Jamba Juice All Fruit Smoothies™ - Get a Daily Dose of Delicious

Five Daily Servings of Fruit*. All Fruit and Nothing but Fruit

SAN FRANCISCO, CA -- (MARKET WIRE) -- March 29, 2006 -- On March 30, 2006, Jamba Juice, the category-defining leader in healthy blended beverages, juices, and good-for-you snacks, celebrates the goodness of fruit with the arrival of its newest menu category, All Fruit Smoothies. These no-fuss fruitful blends are comprised of all fruit and nothing but fruit -- simple, pure, and a sure palate pleaser. Consumers have spoken and asked for a selection of delicious, healthful, dairy-free, guilt-free smoothies in their purest form. All Fruit Smoothies deliver just that in rich fruit flavors customers have come to expect from Jamba Juice.

The All Fruit Smoothie category will include four refreshing smoothie flavors:

--  Strawberry Whirl™
--  Mega Mango™
--  Grape Escape™
--  Raspberry Rainbow™
    
All Fruit Smoothies provide nutritious, sustainable energy and are an excellent source of vitamin C. With 5 servings of fruit*, All Fruit Smoothies offer essential vitamins, minerals, and antioxidants needed for a long, healthy, energized life. They also meet the nutrition criteria for healthy foods from Produce for Better Health Foundation (PBH), whose 5 A Day The Color Way program encourages Americans to eat a colorful variety of fruits and vegetables daily. With the revision of the 2005 Dietary Guidelines for Americans by the U.S. Departments of Health and Human Services (HHS) and Agriculture (USDA), the daily amount of fruits and vegetables recommended for optimal health has gone up for every age and gender and promotes 5 to 13 servings per day. Most Americans need to more than double their current intake.

*Based on an Original 24oz. size smoothie.

"Increasing fruit and vegetable intake is the most important step Americans can take to make healthy food choices and achieve better health," says Elizabeth Pivonka, Ph.D., RD, President and CEO of PBH. People who consume a diet rich in fruits and vegetables help reduce their risk for heart disease, stroke, type 2 diabetes, high blood pressure, and some cancers. With an All Fruit Smoothie, you are well on your way to 5 A Day The Color Way.

Through the goodness of fruit, All Fruit Smoothies have even more far-reaching benefits. Dr. Maoshing Ni (Dr. Mao), renowned 38th-generation doctor of Chinese medicine and author of "Secrets of Longevity: Hundreds of Ways to Live to be 100," notes that "with rich supplies of nutrients, fruits are among the most powerful sources of health promoting benefits. All Fruit Smoothies combine many of these health benefits in one delicious drink."

Jamba Juice continues to innovate and anticipate the lifestyle needs of its consumers. From smaller portions (16oz), to lower sugar, calorie, and carbohydrate Enlightened Smoothies™**, to Energy products with natural sources of caffeine such as the Matcha Green Tea Blast™ and Açai Supercharger™, to new All Fruit Smoothies, Jamba Juice consistently reflects customer needs with its positive energy and life-nourishing products. "We are committed to the well-being of our customers and to giving them healthier alternatives in their day to day lives," says Director of Product Marketing, Rosa Compean. "We want them to feel better about themselves and confident in the choices they've made for their bodies. All Fruit Smoothies are one more way for us to do this."

**Jamba's average Enlightened Smoothies have 46% fewer calories, 51% fewer sugars, and 49% fewer carbohydrates than the average Jamba smoothie. Average Enlightened Smoothie = 80 calories, 14 g of sugar, 17 g carbohydrates; Average Regular Smoothie = 150 calories, 29 g of sugar, 33 g carbohydrates per 8-fl oz. reference size.

ABOUT JAMBA JUICE

Jamba Juice is the category-defining leader in healthy blended beverages, juices, and good-for-you snacks. Founded in 1990 in California, today Jamba Juice has more than 530 company and franchised stores in 26 states nationwide with 7,500 employees. For the nearest location or a complete listing of the All-Fruit Smoothie menu and additional information, please call: 1.866.4R.FRUIT or visit the website at www.jambajuice.com

ABOUT PRODUCE FOR BETTER HEALTH

Produce for Better Health Foundation is a nonprofit organization whose mission is to lead the way to achieving increased daily consumption of fruits and vegetables. The foundation is a member and chair of the National 5 A Day Partnership, consisting of government agencies, nonprofit organizations, and industry working in collaboration to increase consumption of fruits and vegetables for improved public health. The partnership oversees the national 5 A Day for Better Health Program, the nation's largest public-private nutrition education initiative. To learn more, visit www.5aday.org.

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