New Jersey-Based MAX Fitness Challenge Set to Open Its 50th Location in Sayreville in 2015

MANALAPAN, NJ--(Marketwired - Apr 17, 2015) - The MAX Challenge, the nation's fastest growing fitness concept, is pleased to announce the development of its 50^th location, which is slated to open in Sayreville, NJ in 2015. The life-changing 10-week program, which originated in Manalapan, has rapidly become one of the most popular exercise systems in the country. The MAX fosters an atmosphere of excitement and teamwork as participants are educated and motivated to transform their minds and bodies while alleviating stress and personal insecurity.

The MAX Challenge combines a structured workout regimen with an easy-to-follow nutritional guide to help achieve and sustain optimal health and fitness. The program promotes a slow and systematic approach toward attaining physical success by educating members on the impact a balanced nutritional diet and positive mental attitude have on maintaining a healthy lifestyle. All participants are provided with a certified MAX Instructor who is present at all times to ensure that members execute each exercise safely and efficiently. Additionally, instructors alternate exercise routines daily to avoid monotony and to ensure that members remain fully engaged, and most importantly, enjoy the time they spend reaching the peak of their physical abilities.

Unlike conventional exercise programs, The MAX strives to invigorate its members both spiritually and mentally, providing them with the necessary tools to forever enhance the quality of their health. "Our main goal is to make our members not only healthier people, but happier people," stated Angela Dikker, Owner of both The MAX Sayreville and Piscataway locations. Dikker, previously a housewife and currently a mother, is a prime example of an everyday person who became a MAX Franchisee based on the unique culture created by its ownership and instructors, and adopted by its members. "I don't view us as a being a gym," continued Dikker, "We're a one-stop shop for transforming lives via the education, nutrition, and motivation that we implement into the daily routines of all our members."

As The MAX expands its operations, Albert Hermans, Vice President of Franchise Development, possesses the utmost confidence that the new facility is in great hands with Dikker at the helm. "Angela runs an amazing operation in Piscataway and we can't wait to have her open our 50^th location," stated Hermans. "The MAX concept continues to grow at an exponential rate and one of the main reasons for that is how passionate and dedicated our franchisees have been in building our life-altering fitness concept."

Bryan Klein, Founder and CEO of The MAX Challenge, started the program in 2011 as a way to encompass having a personal trainer, nutritionist, and motivational coach all in one place. "As we continue to grow our brand, we'll continue to have a great impact on the lives of all people involved in The MAX family," remarked Klein. "It's very gratifying to see people who have always had the desire of owning a business fulfill that dream with The MAX, as well as to see our members reach the pinnacle of their health and fitness in an enjoyable setting."

The MAX of Sayreville will open its doors in the summer of 2015.

About The MAX Challenge
The MAX Challenge is a 10-week body renewal system designed to help members make fast and lasting changes to their health, appearance, and fitness levels. The MAX Challenge members achieve great results by receiving a combination of nutritional counseling, fitness classes, and motivation provided by trained MAX Challenge instructors. There are over 35 MAX Challenge locations throughout New York, New Jersey and California as well as 15 additional units in the opening stage. Franchisee opportunities are available. To learn more about The MAX Challenge, visit www.themaxchallenge.com.
 
Documents and/or Photos available for this release:

From left: Bryan Klein, Founder and CEO, Angela Dikker, Owner of Sayreville and Piscataway Locations, Albert Hermans, Vice President of Franchise Development

To view supporting documents and/or photos, go to www.enr-corp.com/pressroom and enter Release ID: 385449