SOURCE: Kalorama Information

Kalorama Information

July 06, 2011 11:32 ET

New Kalorama White Paper Looks at the Emerging IVD Market in 'BRIC Nations'

NEW YORK, NY--(Marketwire - Jul 6, 2011) - Healthcare market research publisher Kalorama Information has released a new white paper on the emerging in vitro diagnostics market in 'BRIC nations', available for free on its website. Based on a new market research report published by Kalorama in June, this white paper discusses the market opportunities and challenges for diagnostic companies in the so called 'BRIC nations' of Brazil, Russia, India and China.

As markets in these emerging countries gain traction, rising incomes and standards of living will spark demand for quality medical care. And as IVD demand in these developing countries increases, it is expected that there will be opportunities for rapid tests and advanced tests which are now emerging in developed countries where healthcare systems are more sophisticated.

"All of the major IVD companies and many innovators have set up shop in the BRIC countries for some time now," said Bruce Carlson, publisher of Kalorama Information. "They share the market with a growing cohort of local manufacturers and partners."

Accounting for almost three billion people, or just under half of the total population of the world, and 40% of the landmass, the BRIC nations present a huge opportunity in many market segments, but their growth can also be overstated. Even in 2014, with high level growth, they will still only be 9-10% of the world's IVD market.

Despite high growth rates, Kalorama stresses that opportunities for diagnostic companies in BRIC nations will take some time to develop. The white paper also takes note of financial and infrastructure challenges that will present obstacles to companies marketing in the BRIC nations and other emerging markets. Economic growth for instance, would not make every citizen of the BRIC countries a customer.

Kalorama Information publishes approximately 40-50 studies per year on a variety of healthcare market areas, including the diagnostics segment, for which the company is a leading source. Its biennial tome on the global IVD market provides a total view of every aspect of this market in one complete volume. According to Kalorama's research, the IVD market in BRIC countries will grow twice as fast as the entire global IVD market through 2014.

Access this white paper for free by registering on Kalorama Information's website: The Reality of IVD in the BRIC Nations.

About Kalorama Information
Kalorama Information supplies the latest in independent medical market research in diagnostics, biotech, pharmaceuticals, medical devices and healthcare; as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter and LinkedIn.

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