Liberte Natural Foods Inc.

Liberte Natural Foods Inc.

October 25, 2006 14:11 ET



Attention: Food/Beverage Editor, Health/Medical Editor, Lifestyle Editor, Media Editor, News Editor TORONTO/ONTARIO--(CCNMatthews - Oct. 25, 2006) - Building on the centuries-old tradition of goodness that is the mystical liquid Kefir, Liberte Natural Foods Inc. today celebrated 18 years of national distribution of the country's most popular kefir brand.

On the eve of Montreal's "International Symposium on Probiotics and Health", the company also highlighted recent findings that shed even stronger light on the healthful advantages of Liberte Kefir.

Current research highlighted by Liberte and conducted by Dr. Edward Farnworth, Senior Research Scientist, Agriculture and Agri-food Canada, Food Research and Development Centre and Chantal Matar, associate professor in the department of chemistry and biochemistry at the University of Moncton, disclosed that "orally administering Liberte's Kefir to mice had a preventive effect against the appearance of breast tumors."

"Kefir is a fermented milk product that contains a unique mixture of bacteria and yeasts," said Dr. Farnworth and Dr. Matar in a joint statement. "Our recent research has shown that, in experimental animals, the consumption of kefir modulates the immune response, implying that kefir contains bioactive bateria and/or compounds that enhance communication in the body's immune system."

According to Dr. Farnworth, Russians still use it today "to treat stomach ulcers, bilary system disorders, chronic enteritis, bronchitis and pneumonia. It's common for patients in Russian hospitals to be given kefir daily." He added that a single spoonful (15 ml) contains more than 5 billion live bacteria, and adding it to cereal or yogourt daily at breakfast, for example, can provide tangible benefits.

The word kefir is said to be derived from the Turkish word keif, loosely translating to "good feeling" or "feeling good". A batch of kefir grains consists of many individual bodies of a soft, gelatinous white biological mass. The composition of each grain is protein, lipids (fats) and a soluble-polysaccharide Kefiran complex.

Kefir by Liberte is a refreshing drink made of probiotic cultured milk (2% fat) and kefir grains, the product of a complex interaction of 10 types of bacteria and active yeast. There are no fewer than 37 billion of these bacteria in every 100 grams of Liberte's Kefir. The fermenting of these ingredients gives Kefir its sparkling champagne sensation.

Available in four (4) flavours - strawberry, raspberry, peach and plain - a 175-gram portion of Kefir by Liberté is an excellent source of protein and calcium, key nutritional elements derived from dairy products.

When it made its debut on the market 18 years ago, Liberte's Kefir was an immediate hit with consumers of natural and organic products. Since then, many yogurt lovers have embraced the product, making it the current Canadian leader in fermented milk drinks. Kefir has been available in the refrigerated dairy, and natural and organic product sections of all major Canadian grocery stores since 1988. Its average retail price is $3.49 for 450 ml.

About Probiotics

Probiotics are micro-organisms (live bacteria) that have health benefits. When foods such as yogurt and fermented milk products such as Liberte's Kefir are added to a person's diet, the scientific community is unanimous: daily consumption of these foods improves one's overall health and helps prevent a number of diseases.

About Liberte

Established in Montreal in 1928, Liberte remains at the forefront of Canadian organic dairy production and today is the leading refrigerated natural foods provider in Eastern Canada. Liberte Natural Foods Inc., the Brampton-based natural/organic dairy producer and natural food product distributor brings more than 800 fresh natural food, dairy and specialty products to Canadian tables, including the Western Creamery, Liberte and Tournevent brands. Liberte is fundamentally committed to healthy, active living, environmental responsibility and to sustaining its role among the Canadian leaders in refrigerated direct store distribution. Canada's source for fresh food solutions, Liberte continues as one of the country's favorite organic yogourt brands.

For more information on Liberte, please visit
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