September 16, 2014 06:06 ET

New LeadJen Fuel Provides Lead Generation Process, Training for Inside Sales Teams

INDIANAPOLIS, IN--(Marketwired - Sep 16, 2014) - Responding to a need expressed by business-to-business companies for a method to jump start inside sales teams, LeadJen ( has launched LeadJen Fuel, a lead generation process and training program.

LeadJen, a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market, developed the LeadJen Fuel program to leverage over two million prospect touches and 10+ years of experience across more than 300 different client solutions.

"I get calls all the time from sales managers who are working with sales development reps who are struggling," said Jenny Vance, president of LeadJen. "For companies not wanting to outsource their lead generation campaigns, we are able to provide our proven process and will train lead generation teams to successfully execute it."

LeadJen Fuel is designed to help existing lead generation engines run better. The process includes lead generation strategy, list and segmentation best practices, campaign messaging and cadence, technology recommendations, sales development rep (SDR) training, and business intelligence gathering and analysis.

"Sales development teams form the front line of communication with the market, generating powerful insights and metrics that help companies better understand their markets and grow," said Kerry Cunningham, Research Director, Demand Creation Strategies at SiriusDecisions. "I'm excited to see companies like LeadJen that can help teams execute and also deliver proven, structured lead generation processes that are repeatable and scalable."

Additional information about LeadJen Fuel is available at

About LeadJen
LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market. LeadJen's scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is a Mira Award winner, an Inc. 5000 company, an Indiana Company to Watch and has been recognized as a Top Workplace. Founder Jenny Vance has three times been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management and was named to the list of 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal. More information is available at, on Twitter @LeadJen_LLC and on LinkedIn at

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