SOURCE: New Leaf Brands, Inc.

New Leaf Brands, Inc.

September 16, 2010 07:30 ET

New Leaf Brands Now Available at All Gelson's Markets in California

OLD TAPPAN, NJ--(Marketwire - September 16, 2010) -  New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, today announced Gelson's Super Markets in California, will offer New Leaf's beverages at all 18 locations in the state. Gelson's Super Markets will sell a selection of New Leaf's 11 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

Gelson's Super Markets is recognized as one of the nation's premier supermarket chains. Each location is singularly known as the area's best market for superior produce, highest quality meat, seafood and deli, an unmatched selection of wine and liquor, and exceptional service. Gelson's has 18 locations in California.

Eric Skae, New Leaf President and CEO, stated, "Gelson's Super Markets are a great fit for our all natural great tasting beverages. They are recognized as one of the premier grocers in the US, offering superior personal service and the highest quality products, providing the total shopping experience unequaled in the supermarket industry. We are very excited to establish this relationship with such a recognized retailer. We have already begun offering our beverages at all 18 Gelson's locations throughout California. This follows our aggressive plan to market to retailers across the US. Our pursuit continues to broaden our presence in the state of California with other recognized retailers."

About New Leaf Brands, Inc.:
Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf Brands (OTCBB: NLEF) was born out of the vision to provide consumers with a healthy and great tasting beverage. New Leaf Brands are available in 11 unique tea flavors sweetened with 100% organic cane sugar, 4 lemonades made with 6%-10% real fruit juice and sweetened with 100% organic cane sugar and 2 diet iced teas sweetened with Splenda™.

In the US, the refreshing beverages can be found in over 12,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. For more information, please visit http://www.newleafbrands.com/ or follow New Leaf on Twitter @DrinkNewLeaf and become a fan on Facebook (http://www.facebook.com/pages/New-Leaf-Tea/142029534279?ref=ts).

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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