SOURCE: New Leaf Enterprises

New Leaf Enterprises

August 05, 2014 08:00 ET

New Leaf Enterprises Launches Big Ideas for Marketing Washington's New Cannabis Industry

Dama Cannabis Products First to Launch Ad Campaigns in the Mainstream Media

SEATTLE, WA--(Marketwired - Aug 5, 2014) - On August 15, 2014, Dàmà Cannabis products, developed by Seattle-based New Leaf Enterprises, the Northwest leader in Cannabis production, will launch historic advertising campaigns. These advertising media buys are unprecedented within the emerging cannabis industry and will secure Dàmà as the most visible brand in Washington State with billboards and aerial banners throughout the Puget Sound region.

Seattle Cannabis billboard campaign first in the nation: Dàmà will be advertising its line of products on over 15 billboards rotating through the Puget Sound region in compliance with the new I-502 advertising restrictions banning locations near schools, churches, and cemeteries. These billboards will highlight the company's products, capturing Pacific Northwest lifestyle moments for recreational marijuana. This will secure Seattle as the first city in the nation to host a Cannabis billboard. 

Aerial banner to 'kick off' at Seahawks' first home pre-season game: The airplane banner campaign coincides with the Super Bowl XLVIII championship Seattle Seahawks' pre-season game against the San Diego Chargers on 8/15. The banner will be seen above CenturyLink Field to kick off Washington State's first tailgating season within the legal market. There will also be a 3,000 sq ft banner flying above the downtown area to celebrate Hempfest and CannaCon, two of the state's largest cannabis festivals and expos supporting the legal recreational marijuana industry. The banners will be visible to all attendees of Hempfest 8/15-8/17, which spans three Seattle waterfront parks: Centennial Park, Myrtle Edwards Park and Olympic Sculpture Park.

"We want our marketing to reflect the confidence and trust that many in the medical community have come to know with Dàmà's high quality Cannabis products. We've seen a lot of curiosity from the recreational market and hopefully that curiosity will translate to affinity for our brands," said Dax Colwell, co-founder of New Leaf Enterprises. "Our goal is to build brand awareness and educate the market about safe, lab-tested Cannabis, in an effort to minimize the stigma that Cannabis products face with legalization."

Moving forward, New Leaf Enterprises plans to increase its marketing investment by 200% in 2015, setting the pace for emerging companies in the cannabis industry. It will continue to invest in media awareness for its Dàmà products in an effort to educate the public about responsible use for Cannabis products, and to create a dialog to overcome stereotypes about the use of Cannabis products.

About New Leaf Enterprises
New Leaf Enterprises was founded in 2012, and is the parent company of Dàmà Cannabis products. Located in Seattle, NLE was among the first in the state to voluntarily work with local laboratories to help create rigorous quality control standards, becoming the leader for delivery of safe and effective cannabis. Every Dàmà product is tested to ensure only the highest quality strains into the marketplace. Dàmà Cannabis products are currently distributed in hundreds of medical collectives throughout Washington. For more information, please visit: www.newleafent.com.

In 2014, New Leaf Enterprises was one of the first producer/processors to receive an I-502 recreational license from the State of Washington. NLE is currently working with the State Liquor Control Board to transition from the medicinal marijuana market into the recreational market, however, NLE maintains compliance with all of the required state regulations for operation in Washington State.

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