SOURCE: New Leaf Brands

January 25, 2010 09:01 ET

New Leaf Expands Global Distribution to Asia Through City'super

SCOTTSDALE, AZ--(Marketwire - January 25, 2010) - New Leaf Brands, Inc. (OTCBB: NLEF) ("Company"), a provider of great tasting, all natural, healthy beverages, announced today that City'super has purchased New Leaf for their upscale grocery stores in Hong Kong, Taiwan, and Shanghai, China.

City'super is a "Mega Lifestyle Specialty Store" that offers a true "one-stop-shopping" experience for today's busy urban professionals in Asia. City'super has a total of 13 mega retail outlet stores, with 9 locations in Hong Kong, 3 locations in Taiwan, and 1 store opening soon in Shanghai, China. Their stores have been designed to be a part of customers' lifestyles by fulfilling their daily needs as well as enhancing the quality of their lives. Everything is available under one roof in their one-of-a-kind stores. The Company opened its first location in 1996 and continues to expand in Asia.

Eric Skae, President and CEO of New Leaf Brands, stated, "We are excited to expand outside the United States into the fastest growing consumer market in the world with City'super and initiate our strategy to become a global brand. New Leaf's lines of healthy, great tasting beverages are a perfect fit with the lifestyle fulfillment concept City'super customers have come to expect. Delivering high quality and exceptional taste is what makes New Leaf the official beverage of Taste."

For more information about City'super please visit their website at

About New Leaf Brands, Inc.:

Founded by Eric Skae in 2004 in Orangeburg, New York, New Leaf was created with the vision of providing great tasting, healthy beverages for consumers. New Leaf Tea was the company's first product and was born out of that vision and now is available to consumers in 14 unique flavors and in over 8,000 outlets including restaurants, delis, health food stores, pizzerias and other retail establishments. New Leaf Teas are sweetened with 100% organic cane sugar. For more information, please visit

This press release may contain forward-looking statements, made in reliance upon Section 21D of the Exchange Act of 1934, which involve known and unknown risks, uncertainties or other factors that could cause actual results to differ materially from the results, performance, or expectations implied by these forward-looking statements. The Company's expectations, among other things, are dependent upon general economic conditions, continued demand for its products, the availability of raw materials, retention of its key management and operating personnel, its ability to operate its subsidiary companies effectively, need for and availability of additional capital as well as other uncontrollable or unknown factors which are more fully disclosed in the Company's Form 10-Ks and 10-Qs on file with the United States Securities and Exchange Commission.

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