December 15, 2010 10:00 ET

New Lens Selection Website Turns Beginners into Pros with their dSLR Camera Launches Just in Time for Holiday Season to Help New Photographers Pick the Right Lens for Their Needs

WATERLOO, ONTARIO--(Marketwire - Dec. 15, 2010) - Camera buffs can pick the perfect lens for their dSLR and turn good pictures into great this holiday season thanks to, a new website launched today dedicated to the needs of budding photographers. A tour of the site can be found on YouTube at is the brainchild of Snapsort, a popular digital camera website aimed the consumer user. Since launching its first site in early 2010, Snapsort has helped millions of visitors find the right digital camera for them.

Digital SLR cameras are one of the fastest growing segments of the photography market because they hold the promise of incredible photos. However, most consumers aren't camera experts, and struggle with picking the right camera lenses.

"New photographers are left wondering how to take the amazing photos they see in magazines. It's hard for people to know what the next step might be especially when the kit lenses that come with the cameras don't cut it," says Snapsort president and co-founder Christopher Reid. "We founded to simplify the process. The site helps users find lenses for their SLR camera based on camera type, style of photography and budget. Basically, bridges the knowledge gap for new photographers who need help selecting the right lens for their needs." The site also provides North American and Western European visitors with pricing and where to buy suggestions in their domestic market.

About Snapsort

Snapsort ( is an exciting technology startup that makes choosing the right product or service easier for consumers around the globe. Since launching its digital camera recommendation site earlier this year, Snapsort has helped millions of users find the right camera for them. Visit Snapsort's new lens recommendation service at Requests for information or insights into consumer purchasing behavior by millions of camera shoppers should be forwarded to

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