SOURCE: NYX Golf, Inc.

NYX Golf, Inc.

December 14, 2010 16:00 ET

New Lens Technologies Prompt Expansion of NYX Eyewear

NYX Eyewear Announces Launch of NYX Lightning™, NYX Pro Z17™ and NYX Jet™

DALLAS, TX--(Marketwire - December 14, 2010) - Nyx Eyewear announces the release of three new styles, all incorporating the latest advances in lens technology: NYX Lightning, NYX Pro Z17, and NYX Jet. Designed for athletes and sports enthusiasts, the three new models offer cutting-edge lenses that adapt to changing light conditions and deliver 100% UV protection. Touted as a "hot line" by Golfing Magazine and proclaimed "glorious gear" by Celebrated Living, Nyx was most recently hailed by Golf & Travel as "distinctive and innovative."

New styles offer the most advanced high-tech lens solutions, including multi-layered polarization, dialectic and anti-reflective coatings, as well as field-tested interchangeable tinted lenses. In addition to controlling reflective surface glare and improving clarity even in low-light conditions, Nyx lenses can be customized with a prescription Rx. Customers can now select a fully-integrated, laser-precise, Freeform Digital Rx, the newest sun lens innovation, or a rimless insert, which allows the wearer to slip the Rx inside any Nyx tinted or polarized lens.

"These are cutting edge products at an amazingly great price level," said Clif Beane, President of Nyx. "We expect tremendous sales." According to Beane, the NYX Jet, NYX Lightning and NYX Pro Z17 offer great versatility and high-endurance performance. "As for optical clarity," Beane added, "Nyx has stood in the winner's circle at three pro-golf major championships and was ranked #2 among 60 national brands for optical acuity by Private Pilot Magazine."

While the NYX Jet and NYX Lightning are the ultimate sun-sport cross-trainers, the Pro Z17 is designed for full-on endurance sports. The combined TR-90 and polymer temple is unique in the marketplace. Designed to fit many faces, it delivers the hold and comfort needed during extended wear. The Pro Z17 is also available with a shark-fin lens for greater wraparound eye protection during high-intensity sports, including marathons and triathlons.

Nyx Eyewear's new styles may be purchased with one lens or multiple lenses. The multi-lens kits sold through retailers feature a dark lens for bright days, a neutral gray lens to minimize color shift on partly cloudy days and a yellow, blue-blocker lens for low-light, overcast conditions or night games. Suggested retail is $79 for a single-lens frame and $99 for the three-lens kit frame, including the carrying case. Nyx Eyewear can be purchased by special order through optical shops, with no customization fee, or found online at Amazon.com and TGW.com.

Nyx Eyewear, founded as NYX Golf, Inc., designs, manufactures and distributes prescription-worthy sunglasses for any sport under the sun. Originally a niche-market player in the golf world, Nyx has expanded to offer eyewear for "Any sport, any condition." In response to customer demand, Nyx now manufactures eyewear for golf, surf, shooting, aviation, skiing, baseball, fishing, cycling and more. For additional information or product images, contact Melinda Maxwell in Dallas, Texas at 972-991-5511 x107.

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