CALGARY, ALBERTA--(Marketwired - Nov. 1, 2016) - Spriza Media Inc. (the "Corporation" or "Spriza") (TSX VENTURE:SPZ) is pleased to announce it has entered a Software License Agreement with Maverick Agency Limited. ("Maverick"), a versatile creative agency headquartered out of Calgary, Alberta. Maverick offers services in branding, marketing, digital and social with the majority of its business focused in Canada and the United States.
The agreement allows Maverick to utilize the Spriza Platform, utilizing the proprietary software as a licensee, to create and publish contest and email campaigns for its clients. Maverick plans to sell Spriza Campaigns to its clients as part of its service offering to provide a complete and all-encompassing marketing solution, fulfilling the need of customer acquisition, retention, and engagement. Spriza's Licensed Software allows the user to handle everything from creative, distribution, management, fulfilment, audit and reporting.
Maverick will be using Spriza's software to plan, create, and execute digital marketing initiatives that build brand awareness and generate qualified targeted leads for its clients and partners. Spriza's proprietary software includes full access to a reporting dashboard, providing Maverick with deep, real-time analytics and reporting on the success of its campaigns, through robust tools that measure marketing and advertising budgets for real time return on investment analysis and demographic data.
The Spriza platform will enhance Mavericks current offering to easily include conversion and engagement of contests, coupons, display advertisements, direct buy offer, charities and any other offers or incentives. Use of Spriza's software enables Maverick's clients to further tap into the power of shared interests and personal relationships within their target markets, producing traceable and quantifiable results in the categories of: lead generation, conversions, app downloads, affiliate revenue, brand exposure, and engagement.
"We are eager to start utilizing Spriza's Platform to benefit our clients and their marketing initiatives. The Spriza offering is a great fit for Maverick!" – Matthew Howard, Founding Partner & Managing Director, Maverick Agency Limited.
The partnership is based on a Revenue Sharing Agreement between Spriza and Maverick. Both parties will benefit through increased revenue generation, potential client acquisition and further engagement with the consumer marketplace. Maverick is excited to offer its clients the Spriza Platform alongside its current marketing services and initiatives.
"We are pleased to announce Maverick as our newest Licensee. This business relationship is valuable for both companies and our collective clients." – Jay Cowles, COO, Spriza Media Inc.
Spriza's patent pending technology allows brands and agencies to generate unforgettable moments connecting consumers to the brands they love. Our campaigns effectively drive focused and quantifiable returns for our clients by combining incentive-based marketing with audience targeted promotions; turning any marketing effort into a successful, widespread campaign with a measurable impact both to the Brands and Spriza.
Certain information set forth in this news release contains forward-looking statements or information ("forward-looking statements"), including details about the business of the Corporation and the use of proceeds from the Offering. By their nature, forward-looking statements are subject to numerous risks and uncertainties, some of which are beyond the Corporation's control, including the impact of general economic conditions, industry conditions, volatility of commodity prices, currency fluctuations, environmental risks, operational risks, competition from other industry participants, stock market volatility, and the ability to access sufficient capital from internal and external sources. Although the Corporation believes that the expectations in its forward-looking statements are reasonable, its forward-looking statements have been based on factors and assumptions concerning future events which may prove to be inaccurate. Those factors and assumptions are based upon currently available information. Such statements are subject to known and unknown risks, uncertainties and other factors that could influence actual results or events and cause actual results or events to differ materially from those stated, anticipated or implied in the forward-looking statements. Accordingly, readers are cautioned not to place undue reliance on the forward-looking statements, as no assurance can be provided as to future results, levels of activity or achievements. Risks, uncertainties, material assumptions and other factors that could affect actual results are discussed in our public disclosure documents available at www.sedar.com. Furthermore, the forward-looking statements contained in this document are made as of the date of this document and, except as required by applicable law, the Corporation does not undertake any obligation to publicly update or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise. The forward-looking statements contained in this document are expressly qualified by this cautionary statement.
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