SOURCE: Seventh Generation

Seventh Generation

May 05, 2011 15:33 ET

A New Life for Laundry Caps: Seventh Generation Partners With Preserve's 'Gimme 5' Program to Create New Post-Consumer Packaging From #5 Plastic

BURLINGTON, VT--(Marketwire - May 5, 2011) - From the ingredients in its products to the packaging, Seventh Generation is always evaluating how to reduce its environmental impact, increase product performance and safety and create a more sustainable supply chain. That's why the company is proud to announce a partnership with Preserve's "Gimme 5" program, allowing customers to recycle #5 plastic right where they shop.

"We're always trying to increase the post-consumer content in our packaging," said Peter Swaine, director of global strategic sourcing at Seventh Generation. "Now we're fully closing the loop on our #5 plastic, making it easy for our customers to recycle their laundry caps so in turn we can create more sustainable packaging for the products they love."

Polypropylene plastic, or #5, is the material choice for bottle caps, spray bottle heads and baby wipe tubs due to its versatility and flexibility. #5 plastic is one of the most benign plastics. In addition, #5 can be easily recycled and reincarnated into new product.

Consumers can now recycle their #5 plastic in the "Gimme 5" recycling bins that Seventh Generation is sponsoring along with Stonyfield Farms, Brita and Tom's of Maine in Whole Foods Markets and other natural food stores across the country. Clean, used Seventh Generation bottle caps, spray bottle heads and baby wipe tubs can be placed in the nearest bin. Preserve will turn these used packages into new #5 plastic, allowing us to create new post-consumer packaging. For more information on Preserve's "Gimme 5" program, visit:

Seventh Generation is committed to being the most trusted brand of household and personal-care products for your living home. Our products are healthy solutions for the air, surfaces, fabrics, pets and people within your home -- and for the community and environment outside of it. Seventh Generation also offers baby products that are safe for your children and the planet. The company derives its name from the Great Law of the Iroquois Confederacy that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." Every time you use a Seventh Generation product you are making a difference by saving natural resources, reducing pollution, and making the world a better place for this and the next seven generations.

For information on Seventh Generation cleaning, paper, baby and feminine personal care products, to find store locations, and explore the company's website visit To read more about Seventh Generation's corporate responsibility, visit the 2009 Corporate Consciousness Report at:

Preserve is the leading sustainable consumer goods company and producer of stylish 100% recycled household products. Preserve turns yogurt cups into toothbrushes and take-out containers into tableware. Through innovations in recycled materials and sustainable design, Preserve has been creating more resourceful ways to make everyday products for the kitchen, table, and bathroom since 1996. The company is powered by the recycling efforts of individuals and companies via its Preserve Gimme 5 program. This program accepts #5 plastics, 98% of which are not normally recycled -- such as yogurt cups and other common household containers -- transforming them into new Preserve products. All recycling and manufacturing is done in the USA. Preserve pioneers partnerships with premier product design, manufacturing, and sales and marketing firms to bring together thought leaders to drive industry change. Preserve empowers people to make everyday choices that are better for the earth while offering real solutions without compromise. Preserve products can be found at forward-thinking retailers like Whole Foods Market, Target, and a variety of grocery and natural food stores. Visit us online at

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