SOURCE: Thomas, Townsend & Kent

November 09, 2005 08:08 ET

New List From Thomas, Townsend & Kent Enables Targeting of Executives Interested in New Technologies

List Includes Entrepreneurs, Managers Seeking Products to Boost Productivity and Grow Their Businesses

CHICAGO, IL -- (MARKET WIRE) -- November 9, 2005 -- Database marketing firm Thomas, Townsend & Kent (TTK), which offers a variety of lists related to interests of affluent Americans, is offering a list of business owners and managers actively seeking information on new time-saving technologies for the workplace.

This business-to-business file is comprised of subscribers to the firm's e-magazine Productivity Journal, which offers concise product reviews and updates on emerging technologies and focuses on products and services that can help businesses achieve greater efficiencies. The list currently includes 214,584 prospects and is available for rental of e-mail or postal addresses, or both. The list rental fee is $150/M, plus $15/M for a select related to product interest.

Chicago-based TTK tracks the specific product interests of Productivity Journal subscribers via the online survey mechanisms it operates, including the Web site for this e-publication (www.productivityjournal.com). When business executives register for their free subscription, they are asked for information about their companies and the types of products and services they are planning to purchase during the next 12 months. This self-reported data is maintained in TTK's Affluent Americans Database.

Product-category selects available include desktop and laptop computers, flat-screen displays, networking hardware, Internet telephony, video conferencing services, and cellular services, among many others.

For more information on the rental of TTK's Productivity Journal list, contact Kay Sheridan at (312) 602-9634, or kay@thomastownsendandkent.com.

About Thomas, Townsend & Kent:

Chicago-based Thomas, Townsend & Kent (www.thomastownsendandkent.com) is a database marketing firm that specializes in connecting marketers with affluent consumers. The TTK Affluent Americans Database, with detailed purchase intent information on nearly three million households, is the nation's most comprehensive database of this highly desirable consumer segment. TTK leverages this proprietary database, along with its various web-based operations, to conduct ongoing surveys with consumers regarding purchases related to their affluent lifestyle. TTK's clients include Gateway, Holland America, NEC and Verizon.

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