March 13, 2012 13:57 ET

New Live Streaming Service Lets Sports and Entertainment Events Double Their Revenue Using Digital Tickets

Event promoters no longer need to rely on costly television broadcast for exposure and advertising dollars - live streaming is here to take its place.

TORONTO, ONTARIO--(Marketwire - March 13, 2012) - Entertainment and sporting events seeking a new way to make money can now stream their event live on the Internet and use a paywall to sell digital tickets to their fans. Eventstream, a Toronto based startup, provides a full-service live streaming solution for events to increase their profits and exposure from a worldwide viewing audience. Eventstream's service rivals the quality of television broadcasting and is not governed by the CRTC or bound by other licensing restrictions. This freedom is exactly what event promoters are looking for and provides a welcomed change to the high cost, rigid standards, and limited markets of traditional event broadcasting.

"Event promoters need a way to retain control over their content and the revenue it generates" says Michael Dawson, president of Eventstream. "We give them the control back, and enable them to reach a worldwide market without the syndication boundaries of television".

Eventstream's service enables events to stream real-time high definition video directly to their website. The mobile and tablet enabled video player implements live chat and polling social features and can be shared across social networks like Facebook. The in-player paywall allows promoters to set the individual ticket price to watch their event and provides a detailed analytics report on viewers behavior. Also offered is mobile LTE Internet allowing HD streaming to take place wherever cell service is available. Eventstream's service is now available, and was successfully used to stream the 2011 We Day celebration in Winnipeg to more than 15,000 people around the world. For more information on the service, please visit the company's website at

About Eventstream

Eventstream is a full service live streaming and webcasting company producing multi-camera online broadcasts for worldwide distribution. The company, located in Toronto, focuses on sporting and entertainment events and specializes in digital ticket sales, and social media integration.

Contact Information

  • If you'd like more information about this topic,
    or to schedule an interview, please call:
    Michael Dawson