SOURCE: CityWaboo, Inc.

March 11, 2008 11:00 ET

New Local Search Site Offers Marketers Grassroots Forum for Word-of-Mouth Campaigns to Create Positive Buzz for Local Businesses

CityWaboo Brings Yellow Pages to Life With Ratings, Reviews and Recommendations to Drive Traffic to Local Businesses; Simultaneous CityWaboo Application Launch on Facebook® Platform Enables Users to Easily Find and Share Reviews With Their Friends

BURBANK, CA--(Marketwire - March 11, 2008) - Word-of-mouth marketing has become supercharged in the age of the Internet, as companies turn to online local search portals to reach consumers in their local markets. CityWaboo ( is the latest tool available to marketers looking to harness the power of social networking and grow their businesses by creative positive buzz.

CityWaboo is a community-built city guide that lets users get recommendations, reviews and ratings from friends and others about everything from restaurants and bars to car washes and dentists. No matter what people are looking for, chances are there is someone who can tell them where to go. CityWaboo is a word-of-mouth Mecca that enables consumers to connect, be in the know and stay one step ahead. In just a few clicks, users can tap into their friends' recommendations and the community's pulse on all kinds of local businesses.

Recent studies show that the Internet has become the number one way consumers find out about businesses in their area, with people going online to find out where to go for a variety of products and services. Studies also show that consumers value the opinions of others, with more than 75 percent of people saying they listen to what other people have to say.

One of the more influential sections of CityWaboo is the friends' favorites section that combines one of the most comprehensive commercial listings databases in the country with a social networking platform to get the scoop on local businesses from their friends. CityWaboo members can look up a business listing in the main directory, or get recommendations just from their friends. Users have a large business directory at their fingertips as well as their own personal directory to the best places in town from their friends' lists of favorites. If they are looking for the best pizza place in their city, they can search their friends' favorites and in seconds find out where their "inner circle" thinks the best pizza can be found.

A CityWaboo application is also available on Facebook Platform for more than 60 million active users of Facebook, the popular social utility that offers an efficient way for people to stay connected with their friends and the people around them. Facebook users can add the CityWaboo application and view comments, ratings and recommendations from their Facebook friends, as well as view friends' list of favorites to find out the best places to eat, shop and hang out. Facebook is currently the sixth most-trafficked Web site in the United States.

CityWaboo offers advertisers a variety of marketing packages that can be customized to meet the specific needs of each business.

"Consumers are savvier than ever before, and smart business owners are adapting their marketing efforts to reach people using more credible and grassroots methods," said Eduard Arakelyan, president of CityWaboo. "CityWaboo offers advertisers access to the influencers, the people who other people turn to for advice and recommendations."

Armen Akopyan, co-founder and creative director of CityWaboo, added that "unlike other sites that just let users post ratings and reviews, CityWaboo is about recommendations and favorites and people telling other people where to go, which provides a very fertile ground for marketers to implement grassroots campaigns."

Through the CityWaboo site and its Facebook application, users can send information about local businesses to their mobile phones with a single click, as well as keep track of all their favorites on a customized CityWaboo homepage. Listings include full profile of business listings with contact information, business hours, pictures, videos, promotions, products & services, maps and driving directions.

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Contact Information

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    Steve Honig
    The Honig Company, Inc.
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