SOURCE: Manage

Manage

May 19, 2015 08:00 ET

New Manage SDK Helps App Publishers Grow Global Revenue

Enables Publishers to Offer the Full Range of Ad Formats to the Widest Range of Ad Buyers -- With a Small SDK Footprint

SAN FRANCISCO, CA--(Marketwired - May 19, 2015) - Manage, a leading provider of mobile in-app advertising solutions for advertisers and publishers, today announced the latest release of its new software development kit (SDK), Manage SDK, which enables publishers to monetize their apps through a variety of ad formats, including full screen video, interstitial, Mobile Rich Media Ad Interface Definition (MRAID) rich media, and Experience Ads. This latest release builds on Manage's ecosystem of global advertisers, trading desks and ad agencies, while adding new features for quality user experiences and slashing the footprint of the SDK in half to streamline the size of publishers' apps.

"Managing app size is a major priority for publishers because savvy mobile users are quick to delete bigger apps to free up device memory. We've responded by getting the Manage SDK down to a compact 500Kb, making our byte-to-feature ratio the best in the industry," said Maggie Mesa, Global Publisher Relations at Manage. "It now offers greater revenue opportunities for publishers through support for MRAID and high-performing ad types like Experience Ads, and access to an unprecedented amount of global demand from our unique set of relationships with direct advertisers and agency partners."

Publishers who integrate the Manage SDK into their apps are able to quickly monetize and start generating ad revenue. The SDK enables publishers to serve relevant and engaging ads to a wider variety of users by offering more ad types via a single integration. Manage is one of the largest mobile supply-side platforms (SSPs); its average monthly publisher inventory grew by 757 percent year-over-year in April as the company struck partnerships with more publishers to keep up with advertiser demand for exclusive and diverse inventory. Publishers using the Manage SDK automatically gain access to this diverse pool of potential ad buyers, including leading global brands, agencies, trading desks, and app developers. Publishers can even make direct deals with advertisers. In addition, technical support and marketing guidance from the Manage partner services team helps publishers ramp up and expand their app monetization efforts.

Connection to unmatched range of advertisers

Manage matches premium quality ads from the world's largest brands to inventory from leading publishers via its proprietary programmatic bidding engine. Manage's global reach encompasses more than 80 percent of all mobile users. It offers advertisers more than 15,000 audience segments and delivers high viewability with in-app mobile ad types -- all with unmatched response time. Advertisers ranging from popular mobile gaming companies to household brands have been flocking to Manage to get optimal placements for their banner, interstitial and video ads. In a virtuous cycle that drives further growth for the company, Manage is now both a leading buyer on the top mobile exchanges as well as a magnet for application publishers eager to sell their inventory.

New Features

The Manage SDK builds on the previous version and enhances it with the following features:

  • High-response video end cards: Engaging end cards appear after video ads and present users with tailored calls to action to improve performance and ultimately drive higher CPMs and revenue to the publisher.
  • Support for MRAID: Manage puts publishers in a position to benefit as brands and agencies continue to invest in mobile and rich media creatives to deliver their messaging. With its new support for MRAID -- an IAB standard -- publishers can serve any MRAID-compliant rich media ad.
  • Experience Ad update: Supports the latest version of the Manage Experience Ad, which allows users to play a timed demo of an app before deciding to install. Experience Ads boost eCPMs by as high as 50 percent or more and have delivered Manage advertisers an impressive nine percent click-through rate. The SDK supports this game-changing format in both rewarded and non-rewarded forms.
  • My Manage Publisher Portal: The SDK includes access to a self-service portal for publishers to manage their ad zones, review performance, access robust analytics, and track revenue. The flexible API easily integrates into publishers' existing reporting platforms.

The Manage SDK is compatible with all major smartphone and tablet platforms -- including Apple iOS, Google Android, Unity, and Adobe Air -- and is available exclusively to Manage Publisher partners. To sign up to become a Manage Publisher, visit www.manage.com/publisher.

About Manage

Manage offers full spectrum data-driven mobile marketing solutions for advertisers and publishers through SSP, DSP, and DMP offerings. With Manage, advertisers can reach their target audience segments across mobile and tablet devices, while publishers can effectively monetize their apps. As the first and largest RTB buyer on all major mobile ad exchanges, Manage handles 32 billion RTB impressions daily across mobile in-app and mobile display inventory. For more information, visit us on Facebook, Twitter, or www.manage.com.

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