SOURCE: Manage

Manage

September 22, 2015 08:00 ET

New Manage SDK Optimized for Apple iOS 9 Features and Offers Diverse Monetization Capability to Mobile Publishers

Publishers Can Earn Up to 150 Percent Revenue Share on Select Campaigns With New SDK

SAN FRANCISCO, CA--(Marketwired - Sep 22, 2015) - Manage, a leading provider of mobile in-app advertising solutions for advertisers and publishers, today announced the latest release of its new software development kit (SDK), Manage SDK v.3.3, which extends publishers' ability to serve and monetize in-app ads, including video and new Multi-Image ad units. This latest release also significantly cuts the size of the SDK by as much as 35 percent, making it one of the industry's most full-featured and smallest SDKs.

Manage is one of the largest mobile supply-side platforms (SSPs), reaching 80 percent of global mobile device users, and matching premium quality ads from the world's largest brands to inventory from leading publishers via its proprietary programmatic bidding engine.

"The mobile advertising world moves so quickly, it's challenging for individual mobile app developers to keep pace with the variety of ad units and updates necessary to maximize their monetization strategies," said Maggie Mesa, Head of Publisher Development at Manage. "Manage stands at the intersection of publishers, advertisers and agencies, delivering value to all sides by matching global demand with the premium mobile app inventory our clients are looking for."

In addition, Manage is offering 100 to 150 percent revenue sharing on select video and brand campaigns for publishers who integrate the Manage SDK and go live with traffic by November 1. Publishers must serve one million impressions by November 25 in select English-speaking countries to be eligible for 100 percent revenue share for video campaigns and 150 percent revenue share for brand campaigns between November 26 and December 31. Full details on the limited time promotion can be found here.

New SDK Features

The Manage SDK builds on the previous version and enhances it with the following features:

  • Multi-Image Ad Unit - This new ad unit allows an advertiser to promote up to four offers or products in a single display ad.
  • Portrait Video End Cards - Support for high-performance, portrait layout video end cards to enhance user engagement.
  • Carrier Targeting Capability - Publishers can share the mobile carrier of app users with advertisers to enable better regional targeting.
  • iOS 9 Support - Compatible and tested with the latest features of iOS 9, including ATS (App Transport Security), IPv6, multi-tasking and bitcode.

The Manage SDK is compatible with all major smartphone and tablet platforms -- including Apple iOS, Google Android, Unity, and Adobe Air -- and is available exclusively to Manage Publisher partners. To sign up to become a Manage Publisher, visit www.manage.com/publisher. To learn more about how your business can earn up to 150 percent revenue recognition on select campaigns, visit www.manage.com/150revshare.

About Manage

Manage offers full spectrum data-driven mobile marketing solutions for advertisers and publishers through SSP, DSP, and DMP offerings. With Manage, advertisers can reach their target audience segments across mobile and tablet devices, while publishers can effectively monetize their apps. As the first and largest RTB buyer on all major mobile ad exchanges, Manage handles 32 billion RTB impressions daily across mobile in-app and mobile display inventory. For more information, visit us on Facebook, Twitter, or www.manage.com.

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