October 24, 2012 04:08 ET

New Market Research Report -- Older Consumers Drink More Juice Than Children

ROCKVILLE, MD--(Marketwire - Oct 24, 2012) - has announced the addition of "Global Trends and Consumption Demographics in Soft and Hot Drinks," to their collection of market reports. 

The poor quality of municipal water and the rising affluence of consumers in the BRIC region pushes Bottled Water volumes upwards, compensating for a slowdown in Non-BRIC markets where demand is maturing; however this growth has a low margin and high volume as BRIC consumers have less disposable income.

In developed markets, Older Consumers are the most important age group in the Juices market: they account for over one-fifth of the volume of Juices consumed. Traditionally, children have been the main target audience for Juices, and to an extent they are an important consumer: Kids & Babies make up 15% of consumption; however, population dynamics mean that Older Consumers will remain the most important market in terms to total volumes.

Older Consumers account for more than a quarter of Sparkling Soft Drinks volumes in the surveyed markets, compared to just over a fifth for overall Soft Drinks. This age segment is notably important in developed markets, where they account for in excess of three in every ten liters of Soft Drinks consumed.

There is a direct correlation between age and the consumption of Hot Drinks: the older a consumer is, the more Hot Drinks they are likely to consume. In contrast to Soft Drinks, encouraging younger age groups, particularly Kids & Babies, to increase their consumption or even to take up Tea and Coffee drinking is more challenging. Other Hot Drinks, such as Hot Chocolate, generally provide more of an opportunity to get younger consumers to drink hot drinks.

In contrast to Tea, Coffee is seen as Indulgent worldwide; it is the second-most important consumer trend for Coffee, behind Personal Space & Time. Rising world coffee prices have contributed to this sense of Indulgence and Coffee's popularity has been boosted by the coffee shop phenomenon. Furthermore, Coffee can be made more indulgent through the addition of syrups, toppings, and creams, which has helped raise the profile of Coffee and educate consumers on the diverse range of Coffee products on the market.

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