SOURCE: New Marketing Labs

New Marketing Labs

May 19, 2011 10:40 ET

New Marketing Labs Merges With The Pulse Network

The Pulse Network and New Marketing Labs Are Merging Social Media Strategy and Analytics With Digital Content Development and Syndication to Create Community Marketplaces for Pulse Partners to Drive Customer Acquisition and Re-Engagement

CANTON, MA--(Marketwire - May 19, 2011) - The Pulse Network (TPN -- www.thepulsenetwork.com), a leading programmer and distributor of live and on demand digital video content across digital channels, and New Marketing Labs (NML -- www.newmarketinglabs.com), the social media strategy and analytics company, today announced they are merging business operations. New Marketing Labs and The Pulse Network will continue to do business under their own brands for the immediate future.

"This is a logical step in TPN's evolution as we consolidate our social media strategic, tactical and analytics expertise," said Nick Saber, co-founder and President of TPN. "NML and TPN have been working together as affiliated companies since TPN's founding, and this integration brings the full capabilities of content creation, distribution, engagement and analytics together while also achieving important economies of scale that will benefit both us and our partners."

TPN will use the power of the combined companies to more efficiently build open content networks and community marketplaces, in the process creating and growing inelastic niche communities for partners to effectively implement targeted digital customer engagement and acquisition campaigns.

"The 360 degree creation and management of powerful, discrete communities is the future of effective lead generation, customer acquisition and retention," said Colin Bower, NML's President who becomes TPN's head of corporate strategy and business development, "and the merger further allows us to benefit from new revenue streams and enhanced margins."

"This also further differentiates us from others in the market," Bower added, "as we are effectively offering our partners the strategy, analytics, content creation and syndication expertise -- across platforms -- under one roof, which is an unparalleled solution for them to both reach and grow their marketplace."

TPN also announced that David B. Thomas will leave NML to join longtime NML partner Radian6 as their head of social strategy.

About The Pulse Network
The Pulse Network is the first Social TV Network™ delivering viewers live streaming video programs combined with social media conversation. TPN is an online and mobile format that produces daily shows while integrating conversation from Twitter and other social media platforms. www.ThePulseNetwork.com.

The streaming network was developed by Boston-based CrossTech Media, an integrated events and media company which specializes in real time and online experiences for mid-sized and enterprise level organizations. In this age of information overload, The Pulse Network serves up the day's most compelling content to digital community members in an innovative and entertaining format in the worlds of sports, business, and politics. "Social media has changed the way we communicate and The Pulse Network utilizes these timely bits of information to help to build a dialogue and unique perspective not found in traditional media today," said Nick Saber, President of The Pulse Network and CrossTech Media.

The Pulse Network, launched in October, 2010, brings an array of personalities to build exclusive content including Chris Brogan, C.C. Chapman, Butch Stearns, Steve Garfield, Audrey McClelland, Maria Bailey, Christine Koh, Jacqueline Carly/Fitarella, Lewis Howes & Mike Nahass. The Pulse Network also works to develop joint productions with brands including CIO Insights/Ziff Davis Enterprise, Rotowire.com, SnoCountry.com, MomTV.com, and goITEC.

The Pulse Network was co-founded by brothers Nick and Stephen Saber, who launched CrossTech Media in 1993.

The Pulse Network, it's what's next -- NOW.

About New Marketing Labs:
New Marketing Labs (NML) is a premier digital marketing, strategy planning and social community advisory firm based just outside of Boston, MA. NML works with Fortune 100-500 companies and small to medium sized businesses, both consumer and business facing, to design and implement digital marketing strategies to connect them to prospects, clients, partners and potential customers, and to humanize and build their brand.

NML's analytics dashboard enables partners to utilize metrics driven, enterprise wide digital channel strategies which drive KPIs around awareness, lead generation, sales, SEO, CRM and engagement. Clients include SAS, Citrix, Sony, Pearson Education, Cisco, Comcast, and PepsiCo. Visit us online at www.newmarketinglabs.com

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