SOURCE: New Marketing Labs

New Marketing Labs


February 17, 2010 11:13 ET

New Marketing Labs Selected by SAS to Help Develop Social Media and Digital Channel Strategy

World's Largest Independent Provider of Business Analytics Software to Expand Online Digital Presence With NML

BOSTON, MA--(Marketwire - February 17, 2010) -


-- New Marketing Labs announced today that it is working with SAS, the leader in business analytics software and services, with over 45,000 customers worldwide.

-- The New Marketing Labs (NML) team will help SAS develop a digital marketing and social networking road map for 2010, focused on the launch of upcoming SAS Customer Intelligence solutions.

-- SAS Customer Intelligence solutions enable companies to deepen customer insights, choreograph customer interactions and continuously improve the organization's marketing performance.

-- New Marketing Labs is one of the nation's fastest growing Digital Marketing and Social Communications firms -- recently adding SONY, Cisco, Citrix, Comcast, and Pearson Education to its roster of marquee clients.

Supportive Quotes:

-- New Marketing Labs was hand-picked by SAS during a revolutionary time in the development of the digital channel. As social networks and digital communications continue to humanize customer relationships, New Marketing Labs is ideally suited to work with SAS and collaborate on new analytics offerings to help our business partners and customers better analyze and leverage data in the digital domain."

-- "We wanted to work with New Marketing Labs because it was obvious from the start they'll bring a lot of energy, enthusiasm and expertise to this project. SAS has great relationships with our customers worldwide and we want to continue building those relationships online. We're counting on NML to help us show the world that business analytics can help companies get bottom-line benefits from social media."

(David B. Thomas, Social Media Manager at SAS -- click here for Thomas' blog)

-- "The New Marketing Labs team is thrilled by the opportunity to work with the longstanding leader in business analytics. As digital marketing and social media continue to evolve, the ability to gather, evaluate and use relevant data will be a key factor which sets companies apart. SAS has a long history of utilizing analytics to give their partners a competitive advantage, and we believe this will continue to be true across the digital channel."

(Colin Bower, principal at New Marketing Labs -- click here for Bower's LinkedIn profile)


SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®.

About New Marketing Labs

New Marketing Labs (NML) is a premier digital marketing, strategy planning and social community engagement firm. Led by Chris Brogan, New York Times and Wall Street Journal bestselling author and renowned Social Communications expert, NML works with global brands providing a strategic approach to advising clients on the best plan to transform their company, measure ROI, design & execute Social Communications programs and engage online communities to grow their business. NML clients include SAS Institute, Sony, Pearson Education, Cisco, Comcast, IDC, and PepsiCo. Online at

Please contact Robert Collins to arrange an interview and/or for additional quotes.

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