March 19, 2008 10:10 ET

New Marketing Techniques Demonstrated at First Annual Inbound Marketing Summit

Marketing Professionals Invited to Learn Inbound Marketing Techniques to Help Their Business Generate Leads Online

CAMBRIDGE, MA--(Marketwire - March 19, 2008) -

News Facts

-- In a world dominated by Google search, blogs and social media, marketers must adapt their age old methods for reaching potential customers. While many marketers know about SEO, blogging and Facebook, few understand how to effectively integrate these tools into their marketing programs.

-- Sponsored by HubSpot, Inbound Marketing Summit will be held September 8, 2008 at the Boston Marriott Cambridge Hotel in Kendall Square. Attendees are invited to learn from industry experts the strategies, tools, and best practices that will help their business get found and generate more leads online.

-- The summit will focus on inbound marketing and the way businesses are searching and buying products online. The content will span a variety of topics, featuring multiple tracks with more than 15 sessions designed for marketing professionals and company executives that demonstrate how businesses can maximize their online exposure, build a strong online brand, drive more traffic to a blog or website and generate more qualified leads and customers.

-- Topics include:

--  Search Engine Optimization
--  Blogging for Business
--  Marketing through Social Media
--  Viral Marketing
--  Using Landing Pages to Convert Website Visitors
--  Press Release Optimization
--  Marketing Analytics
--  Closed Loop Marketing

-- All are invited to participate in the call for papers, which will open in early April. Details to follow.

-- An awards ceremony will also take place at the event, where audience members will be asked to participate in voting for the Best Inbound Marketing Campaign. Award submissions and details will be announced in late May.

-- For more information on the Inbound Marketing Summit, contact

Links for more information:

Inbound Marketing Summit Registration

Inbound Marketing Summit Sponsorship Opportunities

Inbound Marketing Summit Blog

Quote, Attributable to Brian Halligan, CEO, HubSpot

"Businesses need to acclimate to the new ways people are searching for products and services. Outbound marketing techniques like cold calling or tradeshows no longer do the trick. Instead, businesses need to focus on bringing people directly into their website or blog with the help of inbound marketing tools. This event is geared to providing marketers with the tools and strategies they need to keep their companies competitive and ultimately acquire more customers."

About Inbound Marketing Summit

In order to remain competitive, your business needs to be found on the web and leverage inbound marketing techniques to reach customers with targeted messages that customers seek out, not ignore. The Inbound Marketing Summit brings together experts in the field of inbound marketing to share the latest strategies, tools, and best practices to utilize inbound marketing methods to grow your business.

Contact Information