SOURCE: Marketwired

Marketwired

May 09, 2014 16:15 ET

New Marketwired Tip Sheet Helps Communicators Use Hashtags to Boost PR and Marketing Results

Hashtags Are an Effective Way for Companies, Influencers and Consumers to Quickly Find Each Other on the Internet

TORONTO, ON--(Marketwired - May 09, 2014) - Many marketing and PR professionals use hashtags to track and participate in conversations on social networking sites like Twitter, but they may not fully incorporate hashtags in their social marketing activities. Properly used, hashtags can play a significant role in better audience understanding, more effective product marketing and improved customer relations. Marketwired's new tip sheet, "How Twitter and Hashtags Can Help Your PR and Marketing," provides an overview of hashtags and offers best practices for using hashtags to improve market intelligence and connect with target audiences. Topics covered include:

  • What hashtags are and why they're important
  • Choosing the right hashtag for your company or campaign
  • Defining your hashtag's anticipated success
  • Monitoring and assessing hashtag results
  • Using hashtags to amplify your news releases

Download a complimentary copy of "How Twitter and Hashtags Can Help Your PR and Marketing" now.

Tweet about this topic at: #HashtagsInPR

About Marketwired

Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations. Visit us at www.marketwired.com and follow us at @Markewired.

Marketwired™ is majority-owned by OMERS Private Equity (www.omerspe.com).

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