September 13, 2014 05:37 ET

New Marketwired Tip Sheet Helps PR and Marketing Pros Make Their News Releases More Social

Broadening a story's relevance and appeal can change brand perceptions, uncover new audiences and help company news become part of larger issues

TORONTO, ONTARIO--(Marketwired - Sept. 13, 2014) -

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Most companies have linked their websites and online newsrooms to their social channels, but they haven't socialized their news releases so they appeal to interested audiences on Twitter, Facebook, Tumblr, Instagram and Pinterest. Marketwired's new tip sheet, "Five Tips for Socializing Your News Release," offers strategies for extending the reach and life of a story and changing the way it's perceived by people based on the social channels they frequent. Featuring contributions by well-known blogger Jason Mollica and measurement expert Katie Delahaye Paine, PR and marketing pros will learn how to broaden a news story's relevance and shareability, incorporate the technical functions that drive activity, and use reporting metrics that deliver the greatest business value.

Topics covered include:

  • How to create appealing content that has depth and breadth so that people will want to read and share the news, extending its reach beyond a company's direct media contacts into new audiences and markets

  • Using searchable keywords, hyperlinks and hashtags to boost online discoverability

  • Understanding social community cultures and norms in order to target the right social channels with the right content

  • Raising measurement standards to generate meaningful, actionable business decisions

  • Learning how to identify and bookmark examples of socialized news releases with interactive components that attract attention and optimize news sharing

Download a complimentary copy of "Five Tips for Socializing Your News Release" now.

Tweet about this topic at: #SocialNewsRelease

About Marketwired

Partnering with companies of all sizes - from start-ups to Fortune 500 enterprises - Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations. Visit us at and follow us at @Markewired.

Marketwired™ is majority-owned by OMERS Private Equity (

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