SOURCE: Marketwired


November 19, 2014 09:00 ET

New Marketwired Tip Sheet Helps PR Pros Optimize News Releases

Contributor Gini Dietrich Shows How to Use Innovative Storytelling Techniques to Create Search-Friendly News That Humanizes Brands and Sparks Desired Behavior

TORONTO, ON--(Marketwired - November 19, 2014) - The widespread use of social media has radically altered the practice of public relations because of the way in which people share content. Now, key bloggers and customers can be just as influential in generating positive coverage as traditional journalists and media outlets. While this new paradigm has opened up incredible opportunities, PR professionals face new challenges due to the sheer volume of competing online content and changes in how search engines treat keywords in news releases. Marketwired's new tip sheet, "How to Turn Your PR Content into Clickable, Shareable and Search-friendly Stories," offers a wide spectrum of strategies and tactics that turn ordinary news releases into compelling, shareable content.

Culminating with a contribution from Gini Dietrich, founder and CEO of Arment Dietrich, news issuers learn how they can break through the clutter by "having a clear editorial message, telling incredible human stories, and providing information that makes the lives of your customers and prospects easy."

Topics covered include:

  • Understanding target audiences, creating contextual news and evaluating results
  • Making news more shareable with a convergence of earned, owned, paid and shared media
  • Getting news organically found through keywords, backlinks and owned-media channels
  • Incorporating visuals into news stories to increase their sharing potential
  • Triggering human emotion through creative storytelling to spark desired behaviors

Download a complimentary copy of "How to Turn Your PR Content into Clickable, Shareable and Search-friendly Stories" now.

Tweet about this topic at: #NewsReleases

About Marketwired
Partnering with companies of all sizes - from start-ups to Fortune 500 enterprises - Marketwired™ is an innovative, social intelligence company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired™ products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations. Visit us at and follow us at @Marketwired.

Marketwired™ is majority-owned by OMERS Private Equity (

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