SOURCE: Marketwired


October 20, 2015 09:00 ET

New Marketwired Tip Sheet Offers Best Practices for Influencer Engagement and Content Marketing

TORONTO, ON--(Marketwired - October 20, 2015) - Today's well-informed and connected consumers are cynical of traditional marketing and are increasingly turning to online sites and social media for expert opinion and peer review. In response, successful companies have changed their communication strategy. Instead of distributing top-down sales messages they are sharing information that answers their customers' questions and helps solve their problems. And they're delivering it through influencers -- people their customers trust. Today, content marketing and influencer marketing have become tantamount to a brand's ability to grow its online share-of-voice, engage consumers and drive them to action. Marketwired's new tip sheet, "How Influencers and Content Marketing Can Help Build Your Brand and Grow Your Business," shows why PR pros should embrace content marketing, and offers best practices on how PR and marketing teams can create and deliver the type of content their customers crave, and that produces results.

The tip sheet shows how PR people can apply what they have always been doing -- attracting, engaging and building relationships with people who endorse and lend third-party credibility to their brand -- to meet the needs of today's new influencers and consumers. That includes repurposing the types of content they typically produce -- such as bylined articles, blog posts, multimedia, social media and their company newsroom -- to generate greater ROI.

Filled with practical pointers, the tip sheet helps readers understand:

  • How and why the lines are blurring between marketing and PR
  • The power influencers hold over a brand's success
  • How to identify and track down influencers
  • How to build and maintain positive influencer relationships
  • What owned content PR should control and how to get it into the hands of influencers
  • How Paid, Earned, Shared and Owned media fit in with influencers and content marketing

The tip sheet also features guest contributions by recognized subject-matter experts and influencers Sandra Fathi and Jason Mollica in which they discuss why they're involved in content marketing and how they benefit by building strong relationships with influential community members.

For a solid introduction to leveraging influencers and content marketing, download Marketwired's tip sheet "How Influencers and Content Marketing Can Help Build Your Brand and Grow Your Business."

About Marketwired

Marketwired is a communications leader and partner of choice for marketing, public relations and investor relations professionals worldwide seeking premier news distribution and social communication solutions. For more than 30 years, the company has played a pivotal role in connecting newsmakers to news consumers by sharing market-moving, direct-from-source information on behalf of companies worldwide. The Marketwired team partners with thousands of customers to help them discover better ways to create and share their news with the people who influence their brands and impact their business. Visit and follow @Marketwired.

Download "How Influencers and Content Marketing Can Help Build Your Brand and Grow Your Business."

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