October 01, 2014 08:00 ET

New Marquee Customers, Including Marketo and Telus™ Drive C9 Revenue Acceleration

ServiceMax CEO David Yarnold Joins as Advisor to C9 Board of Directors

SAN MATEO, CA--(Marketwired - Oct 1, 2014) - C9, the leader in delivering predictive sales and marketing applications, announced today that it signed several new enterprise customers as well as an array of high-growth, mid-size accounts. Notable companies include TELUS™, Marketo, MoneyDesktop and Ayasdi. These customers join the hundreds of companies that have already chosen C9 to shorten sales cycles, increase close rates and grow deal sizes. New logos and rapid expansion within the existing customer base have fueled C9's explosive growth, with monthly recurring revenue rocketing to an 85 percent year-over-year increase.

"Marketo helps marketers master the art and science of digital marketing by creating the industry's most innovative software that makes it possible for marketing organizations to build deep, personal relationships with their customers," said Jeff Serlin, Vice President of Sales Operations at Marketo. "C9 allows us to stay ahead of this growth by understanding what's happening in our pipeline on a daily basis. We looked at several solutions and decided that C9 was the company that could provide both the historical and forward looking views we need to run our business."

C9 also saw a strong expansion within its existing customer base, driven in large part by the recent introduction of C9 OppScore™, a predictive sales application that flags the deals reps can win and recommends actions to improve close rates. To date, C9 has scored nearly $1.8 trillion in pipeline and helped customers achieve more than 130 percent more accurate forecasts.

Steve Rutledge, VP of Global Sales Operations at Genesys, is deploying the new solution. "With C9 OppScore™, even on the first day of the quarter I already know where the majority of my revenue will come from. That kind of information allows us to focus resources on the deals that count."

C9's rapidly growing customer base validates the fact that today's companies are looking to go beyond Excel and CRM to manage sales. C9 enhances these solutions by using data science to provide better insight into the pipeline, enable a more accurate and efficient forecasting process, and prescribe actions that will improve sales execution.

"In an increasingly data-driven world, sales organizations need more than gut instinct to accurately project what deals they will close," said Michael Howard, CEO at C9. "C9 delivers critical intelligence to CFOs, VP of sales and sales operations teams to target their efforts to the deals most likely to close and materially impact the top-line."

To support C9's rapid growth, ServiceMax CEO David Yarnold has joined as an advisor to the Board of Directors. A veteran in the Software-as-a-Service and Field Service industries, Yarnold has contributed to the success of some of the fastest-growing companies in the enterprise software space in the past 20 years. Prior to ServiceMax, Yarnold served as the VP of global sales for SuccessFactors, SVP of global sales and business development for Extensity, and VP of North American sales at Clarify.

About C9
Companies like Google, LinkedIn, and Pitney Bowes rely on C9's predictive sales applications to increase revenue, generate more precise forecasts and mitigate pipeline risk. C9 uses data science to answer forward looking questions like "which deals can I close in the coming quarter," "how much revenue will I book," "which reps will exceed quota," and "what are the proven behaviors that will get more reps to their number." C9 applications power the predictive sales organization by eliminating surprises and prescribing the actions that accelerate top-line growth.

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