February 27, 2012 09:00 ET

New mBlox Technology Delivers Mobile Engagement at the Right Place, at the Right Time

Cloud Based Solution Uses Real Time, Contextual Information to Help Brands Capitalize on Mobile Opportunity

SUNNYVALE, CA, and LONDON--(Marketwire - Feb 27, 2012) - mBlox, a leader in mobile consumer interaction and payments, today announces mBlox Engage, a cloud based solution delivering the next generation of mobile marketing engagement. By offering real time, location-based analytics and reporting, it enables brands to achieve new levels of insight into consumer behavior on mobile -- facilitating the best possible content delivery and strengthening the relationship between the brand and end user.

mBlox Engage makes mobile applications smarter. With opt-in consent from the consumer, it uses real time, location aware content delivery and customer activity reporting to ensure mobile marketing takes place on an individual, personalized level. mBlox Engage provides brands with unprecedented levels of user insight, allowing them to track mobile marketing effectiveness and improve the quality of the user experience. The new technology can also be set to automatically respond to consumer interaction, for example; it will add or remove a limited offer once the timeframe has expired or the stock has been exhausted.

"Brands must learn to deliver content to fit with their customer's lifestyle. mBlox Engage takes advantage of the new contextual dimension, that is critical to mobile's differentiation over any other marketing channel, to enable this," says Michele Turner, Chief Marketing Officer, mBlox. "Our research has found that 90% of young people aged between 18 and 24 spend up to five hours a day on their mobile device, and there's a huge opportunity for brands to capitalize on this throughout 2012. What will be crucial in delivering success, however, is getting the interaction right, from the outset."

mBlox Engage ensures that content is tailored according to every aspect of the consumer's context. By pre-loading content, any brand can ensure material is delivered at exactly the right time, in exactly the right place, to guarantee the best possible user experience. Also, where possible, it will push rich content through wifi channels to limit data usage, and will only do so when the device has sufficient battery levels. The extensive data provided on the consumer's engagement with the content, meanwhile, can be analyzed to assess what marketing material is working, what is not and what should be prioritized to drive revenue and deliver return on investment.

"Time to market of our brand new and revolutionary mobile commerce application Mikz, was significantly reduced by integrating the mBlox Engage service, says Christer Björk CEO at Danir Marketing AB. "Customer engagement is the key success factor and the mBlox Engage service helps us to precisely target and smoothly deliver offers. This as a result increases relevance and propels significantly better engagement."

"Another example of the power of mBlox Engage is its use within the mobile application #5 created for Rio Ferdinand. In terms of engagement, roughly 40% of the people who downloaded the application were still using it on a weekly basis four months later. That is an almost unprecedented number, and speaks to the higher return on investment that the technology can bring to brand applications," concludes Turner.

mBlox Engage is supported by mBlox's network of over 800 operators in over 180 countries, which processes billions of transactions globally, and the company's decade-long experience in innovation in mobile messaging and payments.

mBlox Engage overview

  • mBlox Engage libraries are woven into the application, accessed through the cloud, and can:
    • Wake up the app when it is asleep
    • Ascertain location -- by gps, or cell towers
    • Push rich content through wifi channel to limit data plan and battery usage
    • Push rich content at designated battery level
    • Geo- or Time-trigger content
    • Pre-load content onto the app for geo- or time-triggering, avoiding any downloading delays
    • Understand consumer's mobile browser history
    • Sync with other mBlox commerce enablers, such as in-app transactions
  • mBlox Engage enables real time, location-aware content delivery and in-app engagement data via:
    • Heightened handset functionality
    • Rich content push, campaign targeting and management
    • Hyper-local behavioral intelligence
    • Identifying who you are, where you are and where you have been

About mBlox
mBlox is a mobile interaction and payment specialist that provides enterprises and solution providers with the fastest and most reliable way to engage with their customers on mobile devices without compromising on security. mBlox delivers a combination of software and services that allow businesses and solution providers to create mobile solutions with the greatest possible reach. Backed by leading venture capital firms, mBlox offers a network of more than 800 operators in over 180 countries, covering over 90% of the world's population.

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