The Futura Loyalty Group Inc.
TSX VENTURE : FUT

The Futura Loyalty Group Inc.

August 23, 2007 08:00 ET

New MBNA® Futura Rewards MasterCard® Helps Canadians Save for their Financial Goals

TORONTO, ONTARIO--(Marketwire - Aug. 23, 2007) - The Futura Loyalty Group Inc. (TSX VENTURE:FUT) today announced that it has entered into an agreement with MBNA Canada Bank to issue the new Futura Rewards MasterCard credit card. The launch is currently being planned to coincide with the wind down of the Citi™(1) KidsFutures® MasterCard this fall.

Cardholders will earn up to 2% in Futura Rewards on all eligible net retail purchases up to an annual maximum of $750. Futura Rewards can be earned in numerous ways as part of the Futura Rewards Program where cash equivalent rewards are directed to various financial savings goals including education savings, retirement savings and reducing student debt. All or a portion of a member's rewards can also be donated to charitable organizations, schools, sporting associations or community groups. The card will be available for no annual service fee and multiple cards can be issued to family members on the same account, thus enabling faster collection of rewards that can be applied to one or many financial savings goals.

"The Futura Rewards MasterCard offers a unique way for Canadians to save for important life goals just by using the card to buy everyday products and services", says Mark Farrell, President and CEO of The Futura Loyalty Group. "We are extremely pleased to be associated with a highly regarded company like MBNA with such a wealth of experience in the Canadian payment marketplace".

"MBNA, like Futura, is all about fostering loyalty and helping organizations strengthen their relationships with their members, which is aligned with the Futura mandate", says Dene Johnson, VP Business Development, MBNA Canada. "We are thrilled to be involved with the Futura Rewards Program and be a part of helping Futura members in such a meaningful way".

Members will be able to use the Futura Rewards MasterCard card anywhere MasterCard is accepted internationally. In addition, members who use the card at Futura partner retail locations and through the Futura on-line shopping mall can "double scoop" by earning both the MBNA card rewards and the retail and on-line partner rewards offered. For more information on reward earning opportunities or to pre-register for the Futura Rewards MasterCard, call 1-866-728-3454 and speak with a Futura Rewards customer care representative. Existing Citi KidsFutures MasterCard cardholders will be able to use their cards until September 30, 2007 but will cease earning rewards for purchases made after September 4, 2007.

About Futura Rewards

Operated by Toronto-based The Futura Loyalty Group Inc., the Futura Rewards Program helps Canadians save money by purchasing a wide variety of consumer products and services from a broad array of some of Canada's best-known retailers, service companies and brands. Members earn rewards that are cash-equivalent and can be directed into any financial product -- mutual funds in a RRSP, Registered Education Savings Plans (RESPs), GICs, etc. -- at any financial institution in Canada. Members can also direct their rewards to registered charities of their choice. For more information, visit www.FuturaRewards.ca.

About MBNA

MBNA Canada Bank, a subsidiary of Bank of America Corporation, is the leading provider of co-branded and affinity credit card programs in Canada, and the second largest MasterCard issuer in the country. MBNA credit cards and related products and services are endorsed by nearly 500 Canadian organizations. MBNA provides financial products and services throughout Canada from its headquarters in Ottawa. For more information, visit www.mbna.com/canada.

TM Trademark of The Futura Loyalty Group Inc. KidsFutures® is a registered trademark of The Futura Loyalty Group Inc.

MasterCard® is a registered trademark of MasterCard International Inc., used under license.

MBNA, MBNA Canada, MBNA Canada Bank and MBNA logo are all trademarks of FIA Card Services, National Association, used by MBNA Canada Bank pursuant to licence. TM1 Trademark of Citigroup Inc., used under license.

The TSX-Venture Exchange does not accept responsibility for the adequacy or accuracy of this release.

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